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Chocolates and Sex in Valentines Day Advertising

Chocolates for your love on Valentine's Day Some people say chocolate is an aphrodisiac. But according to research, 6 out of 10 women prefer chocolates to sex. Can this be true

Perhaps the Scots know best. According to the Scotsman, they prefer sex over chocolate.

http://thescotsman.scotsman.com/features/Sex-and-the-Scottish.3766459.jp

Is it because European advertising is sexier than North American advertising

If Valentine's is about love, romance and feeling sexy, why are the advertisements so boring

Love is never boring.

That's why the AdHack community decided to spice things up this Valentine's Day.

AdHack is a community of designers, photographers and creators who are pushing the advertising envelope.

Have a look at the "Chocolate Love" ad created by AdHack member Giant Ant Media.

http://adhack2.com/public/detail/2444-1177

The Assignment:

Create an ad for the best romance item ever received.

The Chocolate Love Ad Concept:

Giant Ant Media says "Pretty simple. We wanted to make a connection between chocolate and romance, and chocolate as an aphrodisiac but without using people. By using the chocolates, the video is still racy, which we wanted, but not crude and still retains a 'cuteness' about it. This video could work as an ad for a chocolate company (Purdy's/Lindt), or even for a brand that sells 'romantic' goods (Oh My/Kama Sutra)."

"Chocolate Love" is a short, stop-motion animation, shot on a light box. 367 Frames.

See for yourself: "Chocolate Love" ad by Giant Ant Media

http://adhack.com/chocolate-love-on-valentines-day/

About AdHack

AdHack is a web-based marketplace for advertising creative. Anyone can create an ad. Anyone can buy an ad. AdHack acts like an eBay for ad creative, connecting ad buyers and ad creators. Learn more on the public site at http://www.adhack.com

AdHack is currently in a private alpha rollout. For more information contact James Sherrett:

604-788-1502 or james@adhack.com

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