April 20 2005 Ever gave up trying to watch a video simply because the downloading process never seemed to end Well a new solution from KOTW puts the fun back into watching streaming
videos without waiting endlessly for any downloading or buffering With this technology one only has to visit a web page for a selfstreaming video of any length to start playing
httpwwwhomevuescomvideoscfm
An advertisers dream KOTW can also track the total minutes that any given video was viewed Each year millions are spent by advertisers without knowing if their message really reached the
intended target By having the ability to track how many times a particular online ad was viewed its effectiveness can be determined Furthermore since you only pay for actual minutes
consumed the advertising dollar goes further said Michael Murray president of KOTW
According to The Online Publishers Association OPA a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads Seventy percent of
respondents said they had seen a video advertisement online and 44 said they had taken some action as a result of seeing that ad Specifically 34 checked out a Web site 15 requested
information and 14 went to a store to check out a product Most significantly 9 said they made a purchase as a result of an online video ad
And then there's email KOTW also makes it possible to include a video of any length in an email message Since our videos are not sent as attachments people are less concerned about
viruses and more likely to open them And since there is nothing to download all videos arrive as small text files which do not compromise hard drive storage space added Murray Need to
send several videos No problem We can also include ANY number of videos in a container within an email message offering the recipient a selection from which to choose This solution is
particularly beneficial for educationaltraining purposes added Murray
One of the companies using KOTW's video solutions to promote video email is MediasourceNews httpmediasourcenewscompages698574indexhtm
As internet connection speeds increase experts feel that consumers are ready to visit websites for products advertised on television and KOTW appears to be poised to be a major player in
the online video market
About KOTW Inc
KOTW httpkotwnetpageid=samplevideos is the brainchild of Michael Murray a programmer with 28 years of experience and one of the first ISPs in Pinellas County Florida The company provides
enterprise video solutions for businesses using RTSP Real Time Streaming Protocol as opposed to progressive video and provide Live Internet Broadcast 640 X 480 Web Conferencing Web
Meetings Video Recording Studio Video On Demand Web Seminars and Video Email
KOTW is also cosponsoring the Blog featured on LostRemote httpwwwlostremotecom during the NABRTNDA conference being held this week in Las Vegas
Media Contact
Michael Murray
KOTW Inc
7274582154
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