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Sony Pictures Entertainment and Tata Consultancy Services Sign Landmark...



Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NS) a leading IT services, business solutions and outsourcing organization, today announced that it has signed an agreement with Sony Pictures Entertainment, Inc. (SPE) to develop and deploy Service-Oriented Architecture (SOA) solutions that allow Sony and its customers to better use all of its IT assets to advance their business goals. Based on industry best practices, the SOA solutions combine a set of best-of-breed technologies, tools, patterns and standards from Sony Pictures, TCS and BEA Systems to help enterprise organizations align business functions for greater flexibility and efficiency.



Sony Pictures and TCS have created a world class SOA framework that enables enterprise organizations to quickly sense and respond to changing market conditions. Centered on the deployment of reusable and network-aware applications, the SOA framework leverages key business assets within and beyond enterprise boundaries, with interoperability, independent of platforms, languages and protocols. The framework benefits enterprise organizations across various industry verticals including media & entertainment, insurance, banking, retail, financial services and manufacturing.



"This SOA framework has helped us link disparate IT and business components and has given us an infrastructure that is more agile, adaptable and resilient," said Rick Hopfer, CIO and senior vice president for Sony Pictures Entertainment. "TCS has been an excellent partner in the process and I am confident that our joint solutions will bring great efficiencies to customers worldwide."



In addition to substantial return on investment, the SOA approach enables enterprise organizations to streamline business processes and benefit from a reduction in development time and maintenance effort, services accessibility, an "always-on" infrastructure and improved data integrity and delivery capabilities, among others.



"SOA adoption is a key enabler for the 21st century enterprise and we are committed to helping our clients develop and implement state-of-the-art solutions. TCS has been heavily involved in SOA activities for clients all over the globe and have the processes, methodologies and skills in place to help them maximize their success," said N. Chandrasekaran, executive director and COO for TCS.



Supported by BEA AquaLogic BPM, BEA AquaLogic Data Services Platform and BEA AquaLogic Service Bus, the enterprise SOA framework is designed to help accelerate modeling, testing and deployment of new business processes and applications, while assisting with the transformation of existing legacy software assets to SOA.



"It has been a great pleasure to partner with TCS and Sony Pictures to bring exciting new capabilities to market for Sony Pictures and Sony Pictures' customers," said Thanh Tran, senior vice president, AquaLogic products, BEA Systems. "Given the speed of change in today's marketplace, implementing a service-oriented architecture has become essential for companies seeking to improve business agility."



TCS maintains its lead in SOA as its industry assets continue to help customers develop scalable and robust business applications. According to the Forrester Research report, "The Forrester Wave: North America SOA Integration, Q3 2006" (September 2006), TCS was positioned as a strong performer. The report states that of all the Indian vendors, TCS has the clearest strategy and approach to SOA, and it is focused on training its consultants in SOA concepts and approaches.



Note: This TCS release and other news announcements are available as part of an RSS feed at http://www.tcs.com/RSSFeed.html.



About Sony Pictures Entertainment


Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.



About Tata Consultancy Services


Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognized as the benchmark of excellence in software development.



A part of the Tata Group, India's largest industrial conglomerate, TCS has over 100,000 of the world's best trained IT consultants in 47 countries. The Company generated consolidated revenues of US $4.3 billion for fiscal year ended 31 March, 2007 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.



Media contacts:


India: Pradipta Bagchi


Email: pradipta.bagchi@tcs.com


Phone: +91 22 6750 9999



USA/Canada: Mike McCabe


Email: m.mccabe@tcs.com


Phone: +1 646-313-4594






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