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AppFusion Names Industry Veteran Ken Baulderstone Chief Marketing Officer

AppFusion Names Industry Veteran, Ken Baulderstone Chief Marketing Officer

  



  

AppFusion Names Industry Veteran, Ken Baulderstone Chief Marketing Officer

AppFusion today announced the appointment of Ken Baulderstone to the position of Chief Marketing Officer with responsibility for AppFusion's worldwide sales and marketing.

San Diego, CA Aug. 2, 2005 -- AppFusion today announced the appointment of Ken Baulderstone to the position of Chief Marketing Officer with responsibility for AppFusion's worldwide sales and marketing.



Mr. Baulderstone has over 35 years of industry experience. He has held numerous key positions with NCR and Teradata, including that of Assistant Vice President for Worldwide Marketing at NCR; Assistant Vice President for NCR, Latin America Middle East Africa Group; Global Partner Director for Teradata and Director Marketing, NCR Japan.



Among Mr. Baulderstone accomplishments are the establishment of overall product direction for the LAMEA Group consisting of 27 countries with sales objective of $295M that was achieved consistently over his entire tenure. In the capacity of General Manager of NCR in Kuwait he grew incoming orders by 110% and doubled revenue.



More recently Mr. Baulderstone has been a key player in establishing Teradata's new initiative to build partnerships with Systems Integrators to accelerate sales of Teradata Enterprise Data Warehouse platforms.



"We are extremely pleased to have Ken Baulderstone join AppFusion at this critical stage of our growth," said Arshak Navruzyan, President and CEO of AppFusion. "His distinguished career in sales and marketing of enterprise systems will provide AppFusion with considerable expertise and a unique perspective as we continue to execute on our growth strategy."



About AppFusion



AppFusion provides software that helps companies plan and execute their financial performance, supply chain management and product/project life cycle management more effectively and accurately. One hundred percent web-based, the AppFusion Suite brings a Rich Internet Application (RIA) user experience and Service Oriented Architecture (SOA) fully and seamlessly integrated into your enterprise environment.



AppFusion is the only provider of Enterprise Performance Management, Supply Chain Management and Product/Project Lifecycle Management as one fully integrated suite with feature/functionality matching and exceeding that of "best of breed" stand-alone solutions.



AppFusion provides targeted solutions to the needs of Global 3000, small to medium sized and public sector organizations.



For more information, visit our website www.appfusion.com

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