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Cresta Technology Corporation Selected Winner of Red Herring 100North...

Cresta Technology, a California company and developer of Programmable Broadband, a unique approach to implementing software-defined radios, today announced that it has been selected as a 2009 Red Herring 100 North America award winner.

The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible, promising companies to the 200 Finalists and in a last round decided for the top 100 winners of this important North American award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The Winners, elite executives and venture capital leaders from North America celebrated the Top 100 Privately Held Companies in San Diego, May 11-14, 2009.

About Cresta Technology

Founded in 2005, CrestaTech (www.crestatech.com) is the first company to provide a software-defined silicon solution that can be programmed to work with the widest range of broadband frequencies and wireless standards used in laptops and portable devices. The initial area the company will tackle is the PCTV market with a universal solution for the reception of analog and digital TV, radio and GPS called CrestaTV. The flexible nature of the CrestaTech Programmable Broadband technology will target ever more portable and mobile devices and emerging communications protocols. A venture backed startup headquartered in Santa Clara, Calif., CrestaTech is led by an experienced management team with extensive backgrounds in programmable RF, algorithms and parallel processing.

About Red Herring

Red Herring is a global media company, which unites the world'ss best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider'ss access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available online at www.redherring.com.

Cresta Technology Contact Info

Kim Stowe

Phone: 408.839.8750

Stowe Consulting

Red Herring Contact Info

Conference Contact: Anam Alpenia at Phone +1 (650) 428-2900

Media Contact: Xenia von Wedel, Terpin Communications at Phone +1 (415) 595-2030

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