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Evantage Consulting Discusses Website Usability at WomenWork Conference



Evantage Consulting, a Minneapolis-based leader in cross-discipline consulting for successful e-business initiatives, is participating on an expert panel called Website Ring of Fire at the 2008 Women@Work conference on Friday, April 25, 2008.



Website Ring of Fire is designed to give real-time analysis and feedback on website usability. Marketing and communications professionals who attend the event will be invited to share their organizations' websites for on-the-spot consultation about usability, content management, search engine optimization and more. Lori Baker, a user experience consultant with Evantage Consulting, will offer usability analysis for the panel.



Website Ring of Fire is one of more than 16 workshops and professional roundtables at the Women@Work conference. The event will let women in marketing and communications professions dive deeper into topics, engage in thought provoking discussions, and put new ideas into practice--during the conference and beyond. To register or get more information about the event, visit http://conference.mnwc.org/.



About Lori Baker


Baker is an accomplished and creative information architect and usability analyst with extensive organization and leadership experience demonstrated on projects ranging from Website redesigns to complex business systems. Baker helps clients set, define and achieve the right usability goals for their audiences. Prior to Evantage, Baker was an information architect at Wolfmotell and US Bank. She recently lent her experience to the F1 Overnight Website Challenge, matching talented volunteer web pros with Minnesota non-profits.



About Evantage Consulting


Evantage Consulting is a management consulting firm specializing in helping companies optimize their strategic technology and marketing investments. Evantage has demonstrated strong competencies in Business Analysis, Usability, Interactive Marketing and Program Management. The firm supports clients in industries ranging from healthcare to medical device manufacturing, financial services, professional services and consumer products. Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit www.evantageconsulting.com. Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal's Great Places to Work award.






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