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Incentive Airline Miles are Still Popular with Cardholders but Savvy...

Industry watchers say credit card companies are grappling with ways to reach out to cardholders who want those incentive airline miles and cash back rewards, but don't want to incur extra debt by opening new accounts or charging more to earn them.

The philosophy of newly launched online rewards program ThanksAgain.com is that "the ultimate debit card for rewards is already in consumers' hands," said company President and COO Ed Puckhaber.

Puckhaber and Thanks Again owner/CEO Marc Ellis used their experience in corporate banking to set up a program in which a credit/debit card holder can register up to five existing cards to earn incentive airline miles (https://www.thanksagain.com/index.asp) almost effortlessly is an attractive feature, he said.

"Thanks Again provides a triple win to our clients: consumers, local merchants and national reward programs," added Ellis. Consumers can now earn securely, and for free, highly sought-after rewards like incentive airline miles and cash back when doing their everyday shopping. Local merchants are equipped with a cost-effective loyalty program that will grow their business. And, our reward program partners can distribute rewards to members via a growing nationwide local merchant network."

Through 9/30/2007, consumers who register at ThanksAgain.com earn 500 airline miles for registering, and another 500 miles when they make their first transaction at a business in the rewards network. Ongoing, they earn one airline mile for each dollar spent with those participating merchants. There is also a cash back option whereby the member can elect to earn 2% cash back instead of miles.

Ellis and Puckhaber say the Thanks Again structure provides the ultimate debit card incentive because it rewards consumers for doing what they do every day. For more information, please visit ThanksAgain.com (

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