Internet Consultant Revamps Charter Schools Online Brand and Internet...

A Lansing-based strategic Internet consulting firm began work with Central Michigan University to revamp its Charter Schools Office online brand and Internet strategy.

Spartan Internet Consulting is working with Central Michigan University Charter Schools Office (CMUCSO), the leading authorizer of charter schools's education programs in Michigan, to re-construct their online strategic planning initiatives.

The Spartan Internet Consulting will work with CMUCSO on brand reformulation, and then translate the improved brand to their website.

's8220;Spartan Internet will help develop online branding for CMUCSU that portrays its professional and progressive national position among charter school authorizers,'s8221; said Joe Ford, Senior Internet Strategy Consultant.

To formulate CMUCSOs Internet marketing strategy, Spartan Internet Consultants will closely study the online behavior of their target audiences and then present content that speaks to each of them through target audience segmentation.

's8220;We will be working to determine how to best segment CMUCSOs target audiences. Developing a one-to-one relationship between the site content and user is critical to accomplishing communication objectives,'s8221; Ford said.

Customer segmentation will play an integral part in the organization of CMUCSO's8217;s site content.




Spartan Internet Consulting is a leading strategic Internet services company that provides a combination of business strategy, Internet marketing and Internet consulting expertise. It has offices in Lansing, Michigan, Detroit, Michigan, and Washington D.C. To learn more about Spartan Internet Consulting visit http://www.spartaninternet.com

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