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Overdrive Interactive CEO Harry Gold to Speak at NEDMA Conference

Harry Gold, CEO and Managing Partner of Overdrive Interactive (http://www.ovrdrv.com), will present his seminar, Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation, at the upcoming NEDMA (http://www.nedma.com) (New England Direct Marketing Association) Annual Conference on April 30, 2008.

The conference (http://nedma.com/annual-conference/), which will be held at Bentley College in Waltham, MA, is called 'Direct Marketing 3.0: Multi-channel marketing, social media, other opportunities...and threats.' Its goal is to teach marketers how to understand and leverage the latest strategies and tactics - online and offline - while protecting brands.

Mr. Gold's seminar (http://www.nedma.com/annual-conference/search-blog-workshop.asp) will focus on the statistics, strategies, tactics, and benefits of search engine, blog and social media marketing. It will also detail the linkages between search engine optimization and a strong presence in blogs and social media sites. The seminar will include valuable information for marketers on accessing prospects as they are researching or discussing various products and services.

"There are many firms that want to keep how to do things on a tactical level to themselves, and then there are those firms who scream how to do things from the rooftop. We are the latter," said Harry Gold. He added, "It is our experience that the more you educate the market on the best way to do things the more they value the care and detail we apply to our services."

NEDMA managing director Beth Drysdale said, "We're delighted to have Harry back. He has been a staple speaker at our conferences for the past seven years and his sessions are always very highly rated by the attendees."

To register for the seminar and read more about Mr. Gold's Search Engine Marketing and Blog Seminar, please visit http://www.nedma.com/annual-conference/search-blog-workshop.asp.

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