Psychology Television Network, Inc. operating under the trade name PsychTV, is the latest cable network venture looking to become a revenue behemoth. Created in the
's8220;narrowcasting's8221; tradition, similar to MTV, HGTV, Lifetime, Oxygen and ESPN, PsychTV's8217;s programming will be totally psychologically based. The brainchild of Terence
McPhaul, author of 's8220;The Psychology of Hip Hop's8221;, 's8220;The Celebrity Psyche's8221;, and Mental Health Therapist to the stars, PsychTV is yet another trailblazing endeavor.
PsychTV has developed its roster like any other major network with original programming. The networks unique approach combines quality educational programs that will be equally
entertaining. Viewers will be entertained while they receive information, making learning on various social and psychological subjects much easier.
Shows such as 's8220;Sessions with Terence McPhaul's8221;, where superstars sit down one-on-one with McPhaul to have a heart to heart conversation, enable the viewer to get the truest
look into their favorite star's8217;s personality. Shows like Sessions are the cornerstone to the puzzle that PsychTV banks on to make the network a success.
PsychTV has a unique formula that includes staying on top of the latest trends, seizing the opportunity to inform the public how trends influence everyday behavior. For example with the
weekly program 's8220;Psychology of Hip Hop's8221;, based on the book by PsychTV's8217;s enviable Chairman, highly controversial issues will be discussed.
The program features discussions amongst power brokers of media, business, politics and entertainment 's8211; each individual with a different point of view. In its first program,
's8220;Psychology of Hip Hop's8221; will examine whether there is any truth to the theory that exposing children to hip hop music may influence them into becoming sociopaths.
McPhaul has set high benchmarks for PsychTV during the next five years. The Tuskegee University graduate states, 's8220;We are working hard to make PsychTV a billion dollar entity by
2012, and it will be essential to set and maintain our course consistently.'s8221; McPhaul adds, 's8220;in order for PsychTV to take its place at the top of the heap with other cable
networks, PsychTV must remain innovative with regard to quality programming, paying special attention to the masses and what they desire, while at the same time remaining effective in our
marketing and ability to develop good partnerships.'s8221;
Remaining true to its word, PsychTV's8217;s programming is competitive with other stations, and rebuffs the idea that learning must be boring. The Network's8217;s programs include; a
music video program, sports news, a reality show, a series about relationships, parenting, a celebrity news program comparable to Entertainment Tonight, Saturday morning programming for
kids, and much more. McPhaul believes this market is just beginning to blossom, stating that 's8220;the self-help genre is a multi-billion dollar business, and all of this is based around
psychology, helping everyone understand why we behave the way that we do.'s8221; 's8220;The programming at PsychTV is an entertaining way to unmask some of the important questions about
human behavior, without using shortcuts that leave out the most important ingredients 's8211; truth and integrity,'s8221; adds McPhaul.