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SIGMA Marketing Group LLC. and Conversen Inc. Form StrategicAlliance...

SIGMA Marketing Group, LLC. (http://www.sigmamarketing.com), an industry leader in knowledge-based marketing services, announced today that is has formed a strategic business alliance with Conversen, Inc. (http://www.conversen.com), based Bedford MA. The alliance with Conversen allows SIGMA to integrate their end-to-end marketing solutions with a Web-based platform that enables the coordination and delivery of highly targeted and personalized messages across multiple channels-- now rebranded as ChannelSMARTSM.

The creation of ChannelSMART helps us further leverage our core competencies in data management and analysis by making data insights more actionable in real time. With ChannelSMART, SIGMA can deliver relevant messages in all channels and immediately improve marketing results, commented Kenyon Blunt, CEO of SIGMA Marketing Group. We were impressed with the depth and breadth of the Conversen platform and look forward to bringing these capabilities to market.

Executing a sophisticated marketing campaign across multiple channels remains a constant challenge for marketers. With ChannelSMART, SIGMA will provide clients the ability to draw on SIGMA'ss highly competitive marketing analytics to implement highly personalized campaigns across email, direct mail, personalized web pages, text messaging (SMS), call center routing and web feeds (RSS) from a single messaging platform.

We'sre quite happy to have earned the partnership with SIGMA Marketing Group, and appreciated their diligence during their search for a marketing execution technology partner, said Paul Mandeville, COO of Conversen. They have a top notch services team and an impeccable reputation in data management and analysis. This partnership is a logical extension of their competitive market positioning. We look forward to working with them.

SIGMA Marketing Group, LLC is a full service database marketing company. Headquartered in Rochester NY, the company assists its clients in creating profitable customer relationships and identifying high-potential prospects through its data analysis, knowledge management expertise, expertly designed one-to-one communications programs, and sales optimization techniques. For more information on SIGMA Marketing Group, visit the company'ss Web site at www.sigmamarketing.com.

Conversen ushered in a new multi-channel marketing era with the release of its fully integrated campaign execution platform. For the first time, companies have access to a single, Web based platform that provides the ability to plan, execute and report on targeted email, print, RSS, SMS, voice and Web marketing. Programs can be highly personalized, dynamic or time-based utilizing profile data or recipient actions. All of this is complemented by Conversen'ss strategic partnerships and services, which focus on helping clients realize success in their marketing efforts. For more information about Conversen and it'ss industry leading platform, please visit: http://www.conversen.com

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