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Shared Mail Program Lets Businesses Target Customers at a Fraction...

Businesses have long known that targeting potential customers with direct mail is an effective means of promotion. With postage and printing prices on the rise, many businesses have been looking at ways they can keep their traditional direct mail advertising within budget. The answer for many companies is shared mail.

    


According to John F. Bagwell, President of Bagwell Marketing, (www.bagwell.com) shared mail, also known as marriage mail, gives businesses the chance to target their advertising while saving money.

    


's8220;The basic idea is for a company to place their flier or brochure in a package that contains the direct mail of other businesses,'s8221; says Bagwell. 's8220;The cost of the program is 's8216;shared's8217; and your flyers are 's8216;married together's8217; with other businesses.'s8221;

    


While you might not be familiar with the terms shared mail or marriage mail, you are probably already familiar with this type of program. Over 90 percent of America's8217;s households receive a shared mail program in the mail each week. Generally, it is driven by supermarkets or large chain stores. An outer folder or 's8220;wrap's8221; holds all the material. In many markets, the program is delivered with a card showing a photograph of a missing child. Depending upon the market, the program may be known by different names, but the concept is the same.

    


As a Direct Response Agency, Bagwell Marketing has made arrangements for virtually any business to take advantage of this program through their extensive network of partners and suppliers.

    


's8220;From large cities to rural America, almost the entire country is covered,'s8221; says Bagwell.

    


Targeting is done by zip codes or by larger areas delineated by portions of zip codes. This means that you can reach the specific area that best suits your needs. Through extensive modeling and demographic reporting, 's8220;marriage mail's8221; allows a business to select the zip codes where target customers are most likely to live.    


    


's8220;We have had excellent results with this type of targeting,'s8221; said Bagwell. 's8220;One of our retail clients started with ten stores and grew to 550 locations in just over five years. The marriage mail program served as an integral part of that growth.'s8221;

    


The cost savings can be tremendous. The marriage mail program allows a company to place a full color flyer into a customer's8217;s mailbox for under ten cents each, including printing, design and postage. This is less than postage alone for a traditional direct mail program.

    


This program is perfect for retail stores, restaurants, and service companies that are looking for new customers within a specific zip code area.

    


Complete details on the marriage mail program are available through a link on the Bagwell website (www.bagwell.com/advo-marriage-mail.html) or by calling Bagwell Marketing at 866-281-8830. The shared mail program is only one of the direct response marketing services offered by Bagwell Marketing.



About Bagwell Marketing



Bagwell Marketing is a full-service advertising, public relations, and marketing agency. Located in Dallas, Texas, they serve both business-to-business and consumer clients throughout the United States.

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