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Silver Creek Systems Delivers Solution for Complex Data

Martin Boyd, Vice President for Marketing at Silver Creek Systems (www.silvercreeksystems.com) in an exclusive interview with David Loshin and the Business Intelligence Network (www.BeyeNETWORK.com), discusses the benefits of data service applications and explains how they automate information supply chains and provide a solid data foundation for master data management or any other initiative involving complex data integration.







's8220;Businesses suffer every day when they cannot fully leverage a critical corporate asset 's8211; the product data that drives their business,'s8221; says Martin Boyd, Vice President for Marketing at Silver Creek Systems. 's8220;Data service applications that can deliver complete, consistent and valid product data are an invaluable part of any data integration, data quality or master data management project.'s8221;



's8220;Master data management for product data is particularly difficult as the data comes in so many forms and is of such questionable quality,'s8221; says David Loshin, President of Knowledge Integrity, Inc. and Information Quality Channel Expert for the Business Intelligence Network. 's8220;Silver Creek Systems uses unique semantic technology to deal with complex product data that other approaches cannot effectively address. Their system standardizes, validates and restructures product data 's8211; a core requirement for master data management.'s8221;



To listen to the interview, please click here.



's8220;The Business Intelligence Network Solution Spotlights are intuitive dialogs with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services we know are of interest to the business intelligence community,'s8221; says Ron Powell, Co-founder and Editorial Director of the Business Intelligence Network. 's8220;The network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making us the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.'s8221;



About Silver Creek Systems

Silver Creek Systems is the provider in data service applications that generate complete, consistent and reliable product data from any source 's8211; providing a solid data foundation for any initiative involving complex data integration. Data service applications not only assemble and standardize information from many sources, but can actively manage data quality and implement governance processes to identify and resolve data problems before they impact the business.



About Business Intelligence Network's8482;

The Network's8217;s flagship site BeyeNETWORK leads the industry with up-to-the-minute news, newsletters, articles, executive spotlights, podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. BeyeRESEARCH.com provides research and case studies from leading authors and experts in business intelligence. BeyeBLOGS.com is a business intelligence-specific community blogging site which provides an open forum about industry issues and challenges. BeyeSEARCH.com offers the first and only editor-driven directory and search engine specially built to serve this industry.



This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.



Contact:

Business Intelligence Network

Katie Rostermundt

262-780-0202



Contact:

Silver Creek Systems

K/F Communications, Inc.

Julie Karbo

415-255-6205

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