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Using BAI Guidance Epiphany Equity Research Realizes 400 Increase in...

Business Advisers Inc. (BAI) today announced the results of an eighteen month engagement with Epiphany Equity Research which includes a 400% increase in revenues for the period. This improvement was made possible through BAI's development and implementation of a targeted marketing plan.



"We operate in a very competitive space and the comprehensive marketing plan BAI developed and implemented put us front and center in that arena," said John Hughes, Managing Director of Epiphany Equity Research.



After an initial analysis of the Epiphany business plan and operating model, BAI recommended Epiphany concentrate its marketing and selling efforts upon the lucrative institutional investment segment, downplaying the retail segment. BAI developed a marketing plan with competitive positioning that focused upon one key client requirement: substantial ROI.



BAI implemented the marketing plan working as part of the Epiphany team. They redefined the company brand and created key selling messages. BAI then implemented a comprehensive lead generation program and selling process which leveraged telemarketing, customizable sales collateral materials and improved selling techniques. BAI suggested Epiphany show prospective clients what an Epiphany stock review would look like. Epiphany began providing prospects with comprehensive reviews of prospective client-provided stocks, eliminating the "leap of faith" normally associated with contracting a new technical research partner.



About Business Advisers Inc.



BAI is a multi-national consulting practice with locations throughout the Americas. The firm consists of a hand-selected team of Business Advisers who are expert at helping businesses attain their short and long term goals. Advisers work with clients one- on-one to maximize the potential in their businesses. Business Advisers help clients think strategically, develop tactical plans to improve their businesses and implement these plans to drive profitability throughout the business.



Website: http://www.bai-northeast.com



About Epiphany Equity Research



Epiphany Equity Research is a technical research consultancy with locations on Wall Street and in Florida. Experts in chart pattern analysis, Epiphany technical analysts are former money managers who have developed unique tools for real-world, real-time technical analysis. Reaching beyond data analysis, Consultants provide technical guidance and support as integral members of the client investment team. Epiphany -- Setting the Standard for Technical Research.



Website: http://www.epiphanyresearch.com

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