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When Customer Loyalty is Paramount Effective Client Interactions Matter...

May 18, 2005 -- In the current business environment where customer loyalty is paramount, companies need to take a serious look at the ways they interact with their clients - and search for solutions that will make their client interactions more effective. At a May 17 roundtable event "Customer Data Integration, An Emerging Market Your Organization Needs to Know More About," participants discussed how Client Data Integration (CDI) could help companies achieve a single view of their clients.



The panel discussion, sponsored by DWL, a leading technology provider in the customer data integration space, and BusinessEdge Solutions Inc., an innovative business and technology integrated consulting firm, presented CDI best practices and featured panelists Dave Schuette, BusinessEdge chief solution strategist; Justin LaFayette, DWL chairman and cofounder; and John Radcliffe, vice president, research - CRM at Gartner, a leading provider of technology research for companies in the information technology industry, and author of Gartner's Magic Quadrant for CDI, a company guidebook to evaluating CDI vendors.



CDI solutions collapse accounts into a client centric model, enhancing operational efficiency and facilitating effective client communications and interactions. Reliant on a technology set called Customer Data Integration, CDI uses foundation solution architecture, more simply called a client centricity capability, and select vendor software, to standardize, cleanse, link, match and synchronize, master reference data to establish a global identifier for each client. This means that no matter what the internal system, the name and address of the client will always appear exactly the same - and in so doing prevent inefficiencies, inaccuracies and redundancies that diminish the client experience.



Said Mr. Schuette from BusinessEdge: "Improving your operational efficiencies by finding better ways to integrate client data in your back- and mid-office functions increases understanding of your clients' needs and enhances the overall effectiveness of your client relationships."



About DWL

DWL is the authoritative customer data integration (CDI) solution. DWL works with organizations worldwide to address enterprise-wide customer data integration (CDI) strategies using DWL Customer) TM, the most robust customer master data hub on the market. Based on a service-oriented architecture, DWL CustomerTM provides organizations with the single source of their customer data across multiple product and business silos. It delivers this single, real-time view plus a set of unique business services to maintain and manage complex customer "events" to all channels and provides the foundation for a truly complete multi-channel integration and CRM strategy. DWL has been recognized by Deloitte as one of the fastest growing technology companies in North America for three consecutive years and by leading analyst groups including META, Forrester and Gartner as a leader in the customer data integration solution space. For more information, visit www.dwl.com



About BusinessEdge Solutions Inc.

BusinessEdge Solutions Inc. is an industry-focused business and technology consulting firm offering operational strategy, business process and system integration solutions to clients in the financial services, insurance, communications and life sciences industries.



The company drives competitive advantage for its clients by leveraging innovative Reusable Solution Accelerators (RSAs) to reduce the time, cost and risk of client engagements. BusinessEdge is distinctive among consulting firms in that its multidisciplinary consultants have an average of 12 years of industry experience and expertise. This strong knowledge and experience base is at the core of the company's unwavering commitment to create vision for its clients - and is the driver behind the company's delivery of high-impact, cutting edge solutions. The company has offices in Atlanta, GA, Boston, MA, Bellevue, WA, Charlotte, NC, East Brunswick, NJ, New York and Restin, VA. For more information, visit www.businessedge.com.



Contact:

Patrick Mullen

732.213.3937



Barbara Mannino

732.839.3175

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