This Year Weather Any Business Climate with Improved Networking Skills
April 25 2005 Dr Ivan Misner one of the most prolific referral networkers on the planet says that having a strong network and knowing how to make it work for you is a great security blanket when the economy is shaky And he says the New Year is the perfect time to remind yourself why
Misners a professor at Cal Poly University in Pomona CA He's also the CEO of the world's largest referral networking organizations BNI So if there's anybody that knows things about massive groups of networked people its him
According to Misner business people who consistently give and receive referral business are better suited to endure poor business climates than those who don
Why word of mouth marketing works to buffer a business in harder times is really common sense Misner says but that doesn mean everybody is good at it or involved in it Fact is when times are tough referral marketing may be the only affordable way to go And it is probably the most efficient
Misner says that referral networking works because givers gain meaning that those who are willing and able to give good referrals are likely to receive them
Those who are proficient at getting others good business referrals Misner explains even in the hard times are likely to get referred themselves Its a skill everybody should have
BNI wwwbnicom is a referral networking organization which at last count had over 3600 individual chapters in 22 countries worldwide BNI's Founder CEO Dr Ivan Misner is the author of several book's including the NY Times bestseller Masters of Networking wwwMastersofNetworkingcom and the recently released 1 bestseller Masters of Success wwwMastersofSuccessbiz
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This Year Weather Any Business Climate with Improved Networking Skills