CPP Inc Launches Major Update of Strong Interest InventoryR AssessmentFirst New Edition in 11 Years Based on 6 years of Research



April 21 2005 The most respected and widely used career planning instrument in the world just got better After six years of research CPP Inc has launched a new edition of the Strong Interest InventoryR assessmentthe first update since 1994 The upgrading of the analytics and reports and the addition of key business and information technology occupations make the new Strong much more useful and more relevant to todays career seekers For more than 75 years the Strong Interest Inventory instrument has helped individuals understand their personal styles and preferencesand then identified the jobs and professions that may be a good match Thats the Strong most people know says David Donnay CPPs Divisional Director of Research They completed the assessment in college or high school and a counselor helped them identify 10 to 20 job titles that might fit their interests and nature best That is still the number one use of the Strong but there are also many other more sophisticated applications Donnay directed and participated in a sixyear research project that incorporated the questionnaire results of more than 25000 individuals and built on the research efforts of outside experts Our research division is unparalleled in the assessment industry says Jeff Hayes copresident of CPP There are competing career assessment tools but the Strong has the largest and most representative database as its foundation The result of this effort is a revised and updated tool that reflects the dynamic core of todays workplace employees motivated by different tasks values and organization cultures each responding differently to various learning environments and leadership and communication styles Those who know the Strong from school may be surprised to learn that it is also used widely for career development and worklife balance by corporate trainers counselors and executive coaches says Donnay The newly revised Strong provides participant results on 244 Occupational Scales and more than 40 other scales and themes yielding an enormous amount of information for the practitioner The revised reports include the Strong Profile Standard College and High School Editions Strong Interpretive Report and the Strong and Skills Confidence Inventory Profile About the Strong Interest InventoryR Assessment Since its inaugural publication in 1927 by Stanford University and creator E K Strong Jr the Strong Interest Inventory assessment has been regularly expanded and modernized to help individuals plan for the many different steps along their career path with one goal in mind to match their interests with satisfying careers Users of the Strong assessment spend about 30 minutes answering 291 questions and receive detailed feedback about their interests and personal styles plus a report listing careers that are most likely to be a good match Millions have garnered valuable insights and identified promising opportunities after completing the Strong questionnaire The Strong assessment continues to be an important tool for accredited career counselors and other qualified professionals CPP also publishes a broad range of training and interpretive tools designed to build on individuals results on the Strong assessment Standing out among these is the Strong Interest InventoryR Manual which underwent a major revision along with the Strong instrument About CPP Inc CPP Inc is a leading provider of innovative assessments and training tools administered by professionals to meet individual and organizational development needs Its hundreds of offerings have been used by millions worldwide for 49 years in such applications as leadership development coaching team building retention and career management In addition to the Strong Interest InventoryR instrument CPPs researchvalidated products include the MyersBriggs Type IndicatorR MBTIR Fundamental Interpersonal Relations OrientationBehaviorTM FIROBR ThomasKilmann Conflict Mode Instrument TKI California Psychological InventoryTM CPITM CPI 260TM and Parker Team Player Survey assessments In addition DaviesBlackR Publishing CPPs book division offers cuttingedge business and career management titles To learn more about CPP and its assessments to download sample reports for the newly revised Strong or to learn how to become a qualified practitioner visit wwwcppcom MyersBriggs Type Indicator MyersBriggs and MBTI are registered trademarks of the MyersBriggs Type Indicator Trust Strong Interest Inventory FIROB and DaviesBlack are registered trademarks and Fundamental Interpersonal Relations OrientationBehavior California Psychological Inventory CPI and CPI 260 are trademarks of CPP Inc For More Information Contact John Neely Hawthorne Associates Phone 9787454878 Fax 9787452553 email protected from spam bots Mike Fox CPP Inc Phone 8006241765 x179 Fax 6506239273 email protected from spam bots This press release was distributed through eMediawire by Human Resources Marketer HR Marketer wwwHRmarketercom on behalf of the 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CPP Inc Launches Major Update of Strong Interest InventoryR AssessmentFirst New Edition in 11 Years Based on 6 years of Research