Are Poor Writing Skills Tarnishing Your Businesss Image May is International Business Image Improvement Month



April 21 2005 You never get a second chance to make a first impression This saying is just as true in business as it is in personal relationships One way you make an impression with your business's image is through any written materials or correspondence you produce When you consider that most professionals spend up to 85 percent of their time writing this is one area that clearly affects your business's image How prevalent is poor writing in the workplace According to the College Board's National Commission on Writing onethird of today's employees do not have appropriate writing skills This means that brochures are ineffective reports are unclear emails are indecipherable and writing in general is way below par If you want to compete in today's marketplace you need employees who can write clearly accurately and concisely Since May is International Business Image Improvement Month now is a perfect time to work on improving your employees' writing skills In their new book Write It Right The Ground Rules for SelfEditing Like the Pros Ground Rules Press $1795 ISBN 0974496626 selfediting experts Dawn Josephson and Lauren Hidden provide a practical fivestep process for selfediting that will enable employees to write stronger more powerful text The authors also include a section on grammar and usage with tips and examples of how to overcome the most common writing challenges that plague business writers As Josephson and Hidden state When you successfully follow these ground rules for selfediting and the grammar guidelines you will have mastered one of the hardest business skills - that of creating crisp succinct and logical written works Once you do that you will help greatly improve your business's image Dawn Josephson is a professional speaker internationally acclaimed author and the Master Writing Coach She is president of Cameo Publications an editorial and publishing services firm and is the creator of The Ground Rules book series Dawn empowers leaders to master the printed word for enhanced credibility positioning and profits Lauren Hidden is the founder and president of The Hidden Helper a virtual assistant services firm She helps speakers authors and business professionals enhance their productivity and free up their time so they can focus on the real reason they're in business For more information or a review copy of Write It Right The Ground Rules for SelfEditing Like the Pros please call 8663722636 or send an email to email protected from spam bots



Are Poor Writing Skills Tarnishing Your Businesss Image May is International Business Image Improvement Month