MediaTrust Debuts bookQube



Today at ad:tech New York 2007 (booth #830), MediaTrust, Inc. in partnership with ebrary, debuts the private beta version of bookQube: a vibrant online social network that allows book enthusiasts to view, read, purchase, network, review and discuss books.

bookQube was built by MediaTrust on top of proprietary technology that allows Web sites to incorporate social networking, and make recommendations for relevant content, users and ads. bookQube connects its users with relevant book reviews, blogs, discussions and recommendations and supports the OpenSocial standard. Users can also be introduced to other book enthusiasts with common interests and behaviors, and may be invited to relevant book discussions, clubs and groups.

bookQube's Virtual Bookshelf feature will allow users to browse ebrary's specially developed e-book collection, and subscribe to titles of interest. Each bookQube user is provided the tools to share thoughts and opinions on favorite titles, authors, publishers and subject categories. They may also create or join private book clubs, or participate in public book groups.

"We are pleased to partner with ebrary, a leading e-book and technology provider, to bring high-quality content to bookQube members," said Joseph Matheny, chief technology officer, MediaTrust. "We are combining ebrary's world class content with MediaTrust's smart recommendation and social networking technology to deliver a fun and productive online network for book lovers around the world."

"At ebrary, we are constantly looking for new opportunities to deliver value to both end users and electronic content," said Christopher Warnock, CEO and co-founder of ebrary. "Collaborating with MediaTrust on bookQube, offers both our users and our publishers the ability to explore the potential of a powerful social network with authoritative content in a manner that is mutually beneficial to the user, the publisher and the author of the works permitted to participate in this network."

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MediaTrust Debuts bookQube