Debate + Free Online Book Launch of Unconventional Business3 Startling Truths for Corporate Prosperity



June 1, 2005 -- Attention Business News Editors:- Unconventional vs. Conventional Business, a gloves-off discussion by a corporate executive panel that will debate the future course of business and the launch of the free online book Unconventional Business will be held at the TSX- Broadcast and Conference Centre on June 02, 2005.

The book Unconventional Business by Harish Chauhan, is a wake up call to the global business community. It unravels three rather starling truths:
1) Business is not just about profit
2) The Customer is not #1
3) Taglines do not work

The debate panel members are CEOs and Presidents of various organizations from fast growth companies to specialised Ontario based boutiques. The guests attending the event are upper management executives, from the business community, who have found this event to be intriguing enough to warrant attendance.

The Debate + Free Online Book Launch of Unconventional Business is an unusual story and photo opportunity.

Coverage of the debate and the highly controversial subject matter presented in this book, will give your audience a compelling insight on the architecture of future business.

Location: TSX- Broadcast and Conference Centre (Gallery) 130 King St. W

Date: June 02, 2005

Time: 6:00 p.m. - 9:00 p.m. (6:00 p.m. registration)

Contact:
Atyab Siddiqi
Corporate Communications
Business by Philosophy
(416) 588 7874





Debate + Free Online Book Launch of Unconventional Business3 Startling Truths for Corporate Prosperity