The Power of Corporate Blogs and RSS A Marketing Guide

February 1, 2005 -- As marketers are preparing their strategies for 2005, the Internet is taking center stage. According to eMarketer, http://www.marketingstudies.net/rssm/index.html [web content syndication] and corporate blogs are key internet marketing strategy developments for 2005 and the integration of RSS within MyYahoo has helped promote these technologies.

The Pew Internet and the American Life project shows that blog readership jumped a full 58% in the last year with 32 million Americans now getting their news and information from blogs. Figures like these have prompted many businesses to start a corporate blog. The Blog Business Summit held in Seattle last week focused on the on the many benefits of corporate blogs.

This increase in blogging and blog readership kick started a technology that has been around for some time - syndication of content.

Six million Americans now use newsreaders to get their news and other information delivered from blogs and content-rich websites as it is posted online. These are the early adopters marketers prize so highly - veteran Internet users, who are well educated and spend time reading online.

Although companies realize they have to embrace Internet marketing to reach their audiences today, many marketers don't fully understand this new technology.

A new book by Rok Hrastnik, e-commerce Manager for Studio Moderna, the leading Central and Eastern European direct marketing company, and editor of Marketing Studies, explains it all in easy-to-understand English.

http://www.marketingstudies.net/rssm/index.html['Unleash the Marketing and Publishing Power of Real Simple Syndication] - a marketers guide to understanding and taking advantage of RSS', goes through every question you might want to ask about web content strategy and syndication - and then some.

"RSS will become a critical tool for marketers, yet today most marketers still 'don't get' it," says Alex Barnett of Microsoft UK. "This guide is exactly what is needed to close this knowledge gap. It's the most comprehensive I've seen on using RSS as a marketing tool."

"Understanding the importance of Internet content delivery is the key to unlocking your Internet business success," says Hrastnik. "Chances are more than half of your email subscribers aren't receiving or reading your messages anymore."

Double Click, a company that delivers millions of email messages for its clients, reports that their average open rate is only 34.3% and the click through rate is 8.3%. "Your business suffers when you don't maximize your content delivery efforts," says Hrastnik.

Blogging and syndicating your content can find new audiences, increase your readership, drive more traffic to your website, increase the response to your marketing messages and improve your search engine placement, says Sally Falkow, Internet Marketing Strategist at http://www.expansionplus.com [Expansion +.]

Falkow contributed the case studies on how blogs and RSS feeds affect search placement and online brand awareness.

"Corporate blogs with news feeds are the most effective Internet marketing strategy right now," says Falkow. "One client went from zero page one results to over 100 in four months in the fiercely competitive Voice over IP market. As search marketing gets more and more competitive, and pay per click costs rise, blogging and news feeds will become a key marketing strategy."

Savvy marketers will be reading http://www.marketingstudies.net/rssm/index.html ['Unleash the Power of RSS'] before they go into strategy meetings this month.

For more information contact

Sally Falkow

Expansion +

626 744 5381

e-mail protected from spam bots

http://www.expansionplus.com

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