CoreTrac DataMentors to Deliver Opportunity Management Intelligent Marketing to Community Financial Institutions
April 15 2005 CoreTrac Inc provider of ResourceOne R1 the simple affordable CRMsales
force automation solution built for community financial institutions and DataMentors Inc the leading fullservice data quality and database marketing solutions company today announced they have struck an integrated solutions partnership for community financial institutions to easily access the combined power of both companies' bestofbreed solutions
The companies have developed technical integration of DataMentors' PinPoint a full turnkey marketing solution powered by its cleansing and relationship matching system DataFuse with the robust sales tracking contact management and incentive tracking features included in CoreTrac's R1
With R1 the entire financial institution has access to a complete picture of all prospect and client information in a single system Improving the quality of the data is where DataMentors adds value utilizing its highly flexible cleansing and matching database software solution DataFuse to maximize the accuracy of the records on each client DataFuse dramatically increases data accuracy and validity by scrubbing data and then combining it with other FI data to create and maintain the most customized comprehensive and consistent information about each individual and household Additionally DataMentors' PinPoint solution allows the user to quickly analyze report and map targeted markets all with easy draganddrop functionality
Improving the quality of client information by even a small percentage has a major impact on the success of customer retention and crossselling programs says Bob Orf president of DataMentors Inc The DataFuse incremental update engine will ensure that data is updated nightly providing timeliness as well as accuracy
Both systems operate on the same Webbased environment and work in realtime with core data systems The integration will be seamless to the financial institution
This combined solution truly includes the best technology of its kind built exclusively for the way community FIs do business says CoreTrac President Dan Martin This partnership is a direct example of listening to what community FIs need and finding innovative ways to meet the market demand creating the ultimate turnkey pointandclick software solution
About CoreTrac wwwcoretraccom
CoreTrac Inc is a privately held corporation headquartered in Austin Texas The company is dedicated exclusively to providing a simple and affordable CRMSales Force Automation solution to community financial institutions
CoreTrac's R1 is a browserbased application operating on the community FI's internal network R1 delivers the power to manage opportunities through
-Lead and referral tracking
-Loan and deposit pipeline management
-Sales
force automation
-Customer relationship management CRM
-Incentive tracking
-Reporting and more
About DataMentors wwwdatamentorscom
DataMentors is a fullservice data quality and database marketing solutions company providing a comprehensive suite of completely customizable data validation intelligent analysis data modeling and campaign management tools and services Transforming data information knowledge profits
For More Information Contact
Catherine A DeStasio
CoreTrac Inc
5122369120 ext 200
email protected from spam bots
Bev Tannenbaum
DataMentors
8139607800 ext 104
email protected from spam bots
CoreTrac DataMentors to Deliver Opportunity Management Intelligent Marketing to Community Financial Institutions
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