Research and Markets AXA and Norwich Union are Vying for Top Spot in the SME Sector
This report provides an insight into the potential for commercial insurers selling to small and medium-sized businesses. It amalgamates two exclusive surveys of SMEs concerning their needs and requirements in property and liability insurance, focuses on the viability of the direct channel and examines the potential it offers insurers.
This report provides an understanding of the level and drivers of attrition in the SME insurance market. It gives access to two unique and comprehensive surveys of SMEs commercial insurance requirements.
The research shows that AXA and Norwich Union are the two leading SME insurers and it is known that there is fierce competition between the two for the top spot. The survey results suggest that the direct insurance channel has the potential to increase its market share. Over 60 per cent of survey respondents said that they would consider buying commercial insurance direct. Banks and building societies also have the potential to grow their share of distribution. More than three out of every ten SMEs say that they would consider buying via this channel.
Increase customer acquisition through a better understanding of SMEs purchasing criteria. Find out who your main competitors are in the SME sector and their market shares among our survey respondents and improve customer loyalty by understanding the factors that cause SMEs to switch provider and the services that add value to your offering.
For more information visit http://www.researchandmarkets.com/reports/c19013
Laura Wood
Senior Manager
Research and Markets
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Fax: +353 1 4100 980
Research and Markets AXA and Norwich Union are Vying for Top Spot in the SME Sector
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