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Commissionbased Insurance Sales from Brokers Results in a Disillisioned...

February 24, 2005 -- Market studies show that consumers are growing increasingly disillusioned with their insurance agents when it comes to researching their health insurance options. With more and more insurance agents being paid on commission, it's no wonder consumers are finding that their seemingly friendly insurance agent's goals may not necessarily reflect their own. Consumers want to buy insurance policies that are the best fit for their needs and budget, not policies that give their agents the highest commissions.



As a result, consumers have begun to turn to a new type of insurance portal site; the referral site- www.unicare-quote.com. Insurance portals have been successful in recent months by providing overviews of insurance-related topics, such as HSAs, MSAs, and eligibility options, with instant online quoting from multiple insurance carriers, to allow consumers to comparison shop from the convenience of one portal site. However, the disadvantage was the loss of personal interaction, and direct consultation with a licensed, professional insurance agent, which many consumers missed. The new referral portal sites, such as www.unicare-quote.com, offer a different kind of service; they match consumers with several local, licensed insurance agents, who then contact the customer at convenient times to review their insurance offerings. This way, the consumer has the convenience of using one portal site for their insurance research and information, and still receives personal, direct contact from an insurance agent or agency, while still being able to conveniently comparison-shop between insurance agents and providers. Unicare Quote, for example, offers referrals to both Unicare and non-Unicare agents, and the agents calling consumers may represent companies like Aetna, Assurant, and Fortis health insurance. Unicare Quote aims to provide the perfect balance between unbiased comparison-shopping and personal attention and consultations.

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