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New Vice President of Sales and Marketing for Countrys Fastest Growing...

Mythic Paint, the World's first high- performance, non toxic paint (http://www.mythicpaint.com/) has announced the hiring of veteran coatings expert Bud Moses. Bud, who has more than 20 years experience in the paint industry, has joined the country's fastest growing paint company as vice president of sales and marketing.

As the vice president of sales and marketing, Bud is responsible for national and international retailer and trade sales for the high-performance, zero VOC paint (http://www.mythicpaint.com/). He will also be heavily involved with the extensive marketing campaign, including television and print buy that is scheduled to launch in July.

"Bud brings with him a unique blend of experience in 'real world' store management, direct and international sales and marketing not easily found in our industry," said Rocky Prior, president of Mythic. "Having been a store manager, he knows what our customers need and want to make their businesses a success, and he sees the unprecedented potential in this revolutionary new paint line".

Bud spent over 10 years with Sherwin-Williams, first managing a store and then gaining valuable experience as an outside sales person. He was then hired by, and spent 12 years with, Ace Hardware as their regional marketing manager. Bud was then promoted to business development specialist until his final position as senior district sales representative.

Bud also worked for two years as the retail development specialist for Do It Best. "I have spent my entire career preparing for this position with Mythic," said Bud. "The opportunity to continue the launch of this 'perfect paint' - one with the highest performance in the market yet with no health or environmental threat, is literally a dream job."

Proven Legendary Performance:

In 2007, an industry leading independent consulting and testing laboratory, performed side-by-side comparative tests between Mythic Paint and all other leading paint brands - both its eco-friendly and premium lines. Tests focused on subjective performance including thickness, sheen, sag resistance, flow and leveling and gloss. Mythic Paint proved to be equal if not better than all competitors. Resistance and durability was analyzed through the industry's gold standard in paint performance testing - the 'scrub test'. Mythic Paint substantially outperformed by 1.5 to 8 times the durability of its competitors.

Visit mythicpaint.com or a local Mythic Paint retailer for:

- low odor paint (http://www.mythicpaint.com/)

- child safe paint (http://www.mythicpaint.com/peoplesafe.aspx)

- eco friendly paint (http://www.mythicpaint.com/earthsafe.aspx)

About Mythic Paint:

Mythic Paint, a subsidiary of Southern Diversified Products (SDP) was developed in cooperation with the University of Southern Mississippi. The guaranteed high-performance paint is available in a 1,232-color palette and can also be matched to any competitors color through a proprietary zero-VOC coloring system. It is available in all sheens for interior and exterior use.Mythic is available in independent paint stores nationwide. To find a retailer or for additional information, please visit the Mythic website at mythicpaint.com or call the customer service hotline at 1-888-714-9422.

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