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Vital Choice Vitamin D is First Supplement to Provide theNewsMaking...

Vital Choice Wild Seafood 's38; Organics (http://www.vitalchoice.com), the leading to-your-door provider of premium wild Alaskan salmon, wild seafood, and select organic and kosher foods, today announced the first vitamin D3 dietary supplement (http://www.vitalchoice.com/vitamin_D3_180x2000IU) to deliver this critical sunshine-and-seafood nutrient in a natural base of whole, unrefined wild Alaskan sockeye salmon oil.

This pairing is especially fitting because wild salmon rank among the very best food sources of vitamin D, said Randy Hartnell, former Alaska fisherman and Vital Choice founder and president. Next to a wild salmon dinner, our new vitamin D3 in wild salmon oil offers the most natural way to get this 'swonder nutrient,'s in which so many Americans are deficient.

Vital Choice vitamin D3 (http://www.vitalchoice.com/vitamin_D3_180x2000IU) comes in 300mg softgel capsules, each providing 2000 IU of vitamin D3, or 500 percent of the U.S. recommended daily allowance (RDA) for people of all ages up to 50. Because the D3 is encapsulated in salmon oil, each capsule also provides 60 mg of omega-3 fatty acids (45 mg EPA+DHA).

People concerned about the ocean environment will be reassured to learn that the Vital Choice Sockeye Salmon Oil used to deliver the D3 is certified sustainable by the Marine Stewardship Council.

Andrew Weil, M.D., a Harvard trained physician and pioneer in integrative medicine, said this about vitamin D: Adequate vitamin D is necessary for proper bone mineralization, to help strengthen the immune system, and to protect against a number of serious diseases. Evidence suggests that vitamin D may also help defend against the development of hypertension, psoriasis, and autoimmune diseases (including multiple sclerosis and rheumatoid arthritis). For more on vitamin D from Dr. Weil, please visit http://www.drweil.com/drw/u/ART02812/vitamin-d.

The fast-growing evidence behind Dr. Weil'ss comments affirms vitamin D as a uniquely powerful health-promoter, and prompted the American Public Health Association to issue some strong statements from its 2008 Annual Meeting*:

- Federal food and health agencies should begin a vitamin D awareness campaign aimed at the general public.

- The Food and Drug Administration (FDA) should add vitamin D to the list of nutrients that must appear in the Nutrition Facts Panel borne by all foods sold in the U.S.

- The Centers for Disease Control and Prevention (CDC) should educate health care providers about the benefits of adequate levels of vitamin D.

For more information on Vital Choice, please visit http://www.vitalchoice.com.

About Vital Choice Wild Seafood 's38; Organics

Before founding Vital Choice in 2001, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska. Today, Vital Choice is a trusted source for fast home delivery of the world'ss finest wild Alaskan seafood and organic fare. Vital Choice foods are among the purest available, and are sustainably harvested from healthy, well-managed wild fisheries and organic farms. The company'ss products are recognized for their superior taste and health benefits, and are endorsed by leading health and wellness experts, including physicians specializing in nutrition, pediatrics, and integrative health care.

*American Public Health Association (APHA). Call for Education and Research Into Vitamin D Deficiency/Insufficiency. Policy Date: 10/28/2008; Policy Number: 20081. 136th APHA Annual Meeting 's38; Exposition (October 25-29, 2008), San Diego, CA. Accessed online at http://www.apha.org/advocacy/policy/policysearch/default.htmid=1367.

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