Seven Sins of Business Cards

December 15, 2004 -- Business cards have the power to communicate considerable information in a limited space. More importantly, the right card can help establish your professional image, convey your qualifications and promote practice growth. Unfortunately too often, not enough thought is put into one's business card and practice image.

Common pitfalls are:
1.    No Logo or Clip Art- Often business card s do not have a logo or feature basic clip art. A professional image is portrayed with a professional design.
2.    Using Only One Side - The back of your card can be a powerful marketing tool. Add an appointment reminder, map or company message.
3.    Poor Quality Lettering - Use of raised, plastic lettering called thermography (unfortunately used on most cards) falls short of conveying an upscale image.
4.    Out of Date Content - Handing out cards with outdated information or hand written updates implies disorganization.
5.    Too Little Information - Give prospective patients your name, your qualifications, what you do and several ways of contacting you.
6.    Faulty Layout - Inefficient layouts make the information hard to find.
7.    Flimsy Card Stock - Flimsy business card s are inconsistent with a professional image.

Make your card and practice image reflective of your professionalism. American Business Card, the leader in chiropractic marketing, provides premium quality business card s that convey your expertise and qualifications.

American Business Card has the largest selection of designs in the industry, appealing to all tastes. These include contemporary, traditional and illustrated logos to serve chiropractors, chiropractic assistants, holistic practitioner, physical therapists, massage therapists and respective staff. Furthermore, American Business Card's designers can develop a custom logo that will distinctively represent your medial practice.

The hallmark of American Business Card is specialty printing. Applying the unique art of metallic foiling and 3D embossing to a textured linen paper, thus creating a look that is noticeably different and surprisingly affordable.

American Business Card allows you to solidify the professional image of your practice by employing a uniform theme to all your products, including business card s, magnets, recall cards, stationery, folding cards and website. To receive a free catalog and samples, call 1-800-555-2234 or visit American Business Card online at www.americanbusinesscard.com.

About American Business Card:
American Business Card (AmericanBusinessCard.com/1-800-555-2234) provides practice-building products and services to chiropractic professionals. From embossed and foiled business card s to high impact websites, American Business Card makes marketing your chiropractic practice easy and affordable.

Seven Sins of Business Cards

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Seven Sins of Business Cards

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