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Internet Retailer Conducts Wonka Style Search for New Boss



After more than $1,000,000 in sales, the retiring owner of VeggieGear.com rips a page from the Wonka School of Business to find a perfect successor for the Internet retailer from entrants around the country.



When asked about the genesis of the idea, retiring CEO Paul Wagner stated, 's8220;We had been working with the Mergers & Acquisitions firm Intelliglobal to determine the right corporate retail candidates with which to partner for our next million dollars in sales when inspiration struck. The next VeggieGear owner could be anyone. Anyone who loves Veggie Tales as much as we do, and has the desire to change the course of their own lives, might be hiding out there waiting for just such an opportunity. When we were in talks with larger, similarly themed retail chains, we just felt there was a disconnect between some of those candidates's8217; mega-operations, and the personalized service model we have developed at VeggieGear.com.'s8221;



And who might the perfect candidate be for this job 's8220;We really don's8217;t know. That's8217;s why we are opening it up to this nationwide search,'s8221; Wagner states. 's8220;I mean, this could be the perfect opportunity for a family, or an individual, a 's8216;Charlie Bucket's8217; if you will [referring to the lucky boy from the Roald Dahl book and subsequent movies who cannot be found through traditional 's8216;executive search's8217; firms, whose lives can be radically changed forever by an opportunity to run this business out of their garage. Why not We started in a spare bedroom. It could also be a great opportunity for a smaller retailer to cross-promote their own store and create a new economy of scale for their existing business and facilities. But we are also open to the idea that there is a Church or youth group that could operate this from a conference room as a perpetual fundraiser. And we would be thrilled with any of those outcomes.'s8221; When pressed for details he states, 's8220;Our small staff has absolutely no pre-conceived notion of what we are looking for. We have no required parameters of age, experience, finances, sex, race, religion, or anything else when looking for our new CEO. But we are praying that we will 's8216;know it when we see it.'s8217;'s8221;



Veggie Tales is a series of children'ss books and computer animated videos conveying moral values via humorous, vegetable-shaped characters. From the humble beginnings of a spare bedroom, VeggieGear.com an independent retailer, has grown to be a pioneering influence in the sale and marketing of VeggieTales products on the web. Bob the Tomato, Larry the Cucumber and the rest of the VeggieTales cast have recently tackled such topics as Friendship, Dealing with Bullies, Perseverance, Self-Worth, and with their newest release, Temptation, all within their video adventures. 's8220;VeggieTales is one of those rare 's8216;evergreen's8217; media properties whose stories never go out of fashion. After each new movie, we have seen an increase in interest for older titles from fans that are discovering these characters for the first time.'s8221; With the newly released LarryBoy and The Bad Apple, interest in Veggie Tales has reached a fever pitch. Wagner goes on, 's8220;We have seen growing fanaticism among a loyal fan-base peek higher and higher with each new video over the past few years, and we are anticipating the new LarryBoy video will perpetuate that trend.'s8221;



So how will the search proceed Wagner describes the process. 's8220;Interested groups or individuals will go to our sign-up page at http://www.veggiegear.com/ceosearch. They will be asked to enter a 100 word introduction of themselves and pay an entry fee in order to qualify for consideration. Candidates have only 100 words to grab the attention of our staff. Someone among that select group will be the next CEO and owner of an Internet company with over $1,000,000 in Veggie Tales product sales.'s8221; When asked about the entry fee he replies, 's8220;Well, as I have indicated the efficiency of operating on the internet affords us the luxury of running as a fairly small organization. The entry fees will be used not only to finance the search process and pay Intelliglobal to administer the search rules, but also to compensate our local staff for their time and loyalty. And let's8217;s face it, with no barrier to entry whatsoever, we could potentially receive an insurmountable number of free entries on the internet, and we would never be able to sort through them as a serious effort to find the right candidate.'s8221;



And what exactly will the chosen CEO receive 's8220;The whole chocolate factory. The Oompa-Loompas and everything. No seriously, the new CEO will be the guardian and owner of our entire collective processes. They will own and operate the website, which practically runs itself at this point. We will start them out with almost $200,000.00 SRP in initial Veggie Tales inventory, which we will commercially transport to them for free. They will not have to incur any costs for the transfer of VeggieGear assets to them.'s8221; Using another Wonka reference he concludes, 's8220;They's8217;ll just have to get in the glass elevator and push the button!'s8221;



Wagner goes on to describe some other benefits afforded the new owners, 's8221;They will also be the beneficiary of some very serious soft assets as well. At any given moment VeggieGear.com is ranked #1 in relevant search results for dozens and dozens of top Veggie Tales related keywords on the two major search engines. Entrants should be able to review a selection of those keywords when they sign-up. The site receives over 1000 visitors per day with absolutely no marketing costs, and when we choose to expend some marketing effort online, the daily number of visitors goes up exponentially. The new owner will have our complete legacy customer list, and our opt-in email listing of almost 75,000 Veggie fans. Combine those items with the website and inventory, and someone is going to get a huge return on a very small investment.'s8221;



With brand awareness at an all time high, why hand the reigns over to a new owner 's8220;I can'st go on forever. And I don'st really want to try. The fact is that interest in Veggie Tales is always at a new high because it is always growing. If I were determined to put my retirement on hold until an ebb in interest, then I would never get to retire,'s8221; the CEO says. 's8220;So who can I trust to run the business when I leave This is my chance to grant the fondest wish of a worthy fan. 's8216;And don's8217;t forget what happened to the fan who suddenly got everything they always wanted.'s8217;'s8221; Wagner paraphrases Gene Wilder as Wonka. 's8220;They lived happily ever after.'s8221;



Complete rules and entry form for the VeggieGear.com CEO Search can be found online at http://www.veggiegear.com/ceosearch.



DISCLAIMER: VeggieGear.com is a registered business based in Ohio, wholly owned by imaginow, Inc. and is not affiliated with any other organization having the same or similar name. This website and contest is not affiliated, endorsed, or sanctioned by Classic Media's8482;, Big Idea, Inc's8482; et al or VeggieTales's8482;. VeggieGear.com is a licensed, retailer of VeggieTales's8482; merchandise.



VeggieGear logo available at http://lib.store.yahoo.net/lib/veggiegear/vg-logo.jpg

For press information contact: IntelliGlobal M&A, 704-846-0483, Fax: 704-846-0483

(telephone interviews available upon request)






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