PlattForm Advertising Now Offers the HomeTowner News Program Powered by eNR Grassroots PR
Hometown student recognition delivers better recruitment and retention in the education sector, making the HomeTowner News program a powerful marketing tool for career colleges and four-year traditional universities alike. Large and small academic institutions can benefit from localized public relations efforts to connect with prospective students and create a positive image of their schools. With PlattForm's HomeTowner News Program, media lists are custom-created based on the location and hometown information of the student. Individual press releases are created for each student to announce student enrollments, student successes and graduations. The press releases are then distributed to a targeted list of journalists based on the content. After distribution, the client receives a report listing the students' names and the appropriate media each release was sent to.
Additionally, the hometown news is resent weekly via the eNR Grassroots Newswire. Every Monday, Grassroots Newswire compiles and redelivers news that is local to hometown editors nationwide. Each Grassroots Newswire categorizes the news according to news interest, date and location, and hometown media can access it every week online.
"We are thrilled to partner with eNR Grassroots PR and excited about making the HomeTowner News Program available. Offering this service further demonstrates our commitment to our clients," said Brad Gibbs, Chief Growth Officer of PlattForm Advertising. "We see a number of public relations opportunities to help our clients reinforce their brand and promote a positive image in the local community. By targeting the local media through the HomeTowner News program, our schools will see great benefits, including improved recruitment efforts, increased student retention, and expanded job placement prospects."
Mick Ferraro, Director of PR Program Sales at eNR Services, Inc., states, "Our partnership with PlattForm combines our localized public relations expertise with PlattForm's relationships with career schools and colleges across the country. We are happy to be associated with such a well-known leader in the education sector and are positive that the program will prove to be an extremely valuable component to their clients' marketing efforts."
About PlattForm Advertising
PlattForm Advertising is a full-service integrated marketing communications agency specializing in direct-response advertising within the school industry. With its headquarters in Olathe, Kansas, the agency provides all aspects of advertising campaigns in-house. These services include strategic media planning and buying, creative production, web design and full-service web marketing. PlattForm Advertising specializes in the proprietary school market, servicing over 1,000 campus locations across the USA and Canada. For more information, visit www.PlattFormAd.com.
About eNR Services, Inc.
eNR Services, Inc., headquartered in Norwalk, Conn., creates and delivers local news to the local media. The company's hallmark service, the Grassroots PR Program, establishes a local presence for businesses with multiple locations. The company provides content development, up-to-date media contacts, news distribution, and managed publicity programs. Through its Grassroots PR Program, eNR has become the largest provider of public relations services to the franchise industry as well as serving over 250 educational institutions with the HomeTowner News program. Other clients include direct selling companies, automotive dealerships, real estate agencies, financial services providers, public relations firms and nonprofit organizations. eNR also offers several web-based services to increase local media pick-up and increase the visibility of distributed press releases. Grassroots Newswire provides the local media a weekly redistribution and archival of local news. For more information, visit www.enr-corp.com or call 1-888-607-9101.
PlattForm Advertising Now Offers the HomeTowner News Program Powered by eNR Grassroots PR
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