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Excel Energy Technologies Implements Soffront CRM to Improve Customer...

8211; Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced that Excel Energy Technologies, Ltd. has implemented Soffront CRM as a hosted application to improve customer service and better track customer information. Excel provides a fully-integrated enterprise system to manage and monitor key equipment such as HVAC, refrigeration, and lighting at hundreds of sites for national chain businesses.

Fremont, CA October 10, 2006 -- Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced that Excel Energy Technologies, Ltd. has implemented Soffront CRM as a hosted application to improve customer service and better track customer information. Excel provides a fully-integrated enterprise system to manage and monitor key equipment such as HVAC, refrigeration, and lighting at hundreds of sites for national chain businesses.



's8220;The Soffront CRM software has improved our ability to track customer data and act more quickly and efficiently on that information,'s8221; said Mark A. Agee, president and COO of Excel. 's8220;We track everything's8212;service tickets, customer requests, work orders, installed equipment, monitoring statistics, and service calls. With Soffront, we can keep more detailed records and compile comprehensive reports in less time.'s8221;



Excel reviewed numerous solutions and chose Soffront CRM because it best met their needs. Ease of customization and web-based functionality were two features that were extremely important to Excel.



's8220;We are impressed with the flexibility of the software. We can easily change cosmetic items on the desktop to meet individual preferences,'s8221; explained Randy Crow, Customer Service Manager, 's8220;We can also customize the software to meet additional functionality requirements, such as adding fields to tables to denote the status of monitored equipment.'s8221;



A web-based solution was an absolute requirement for Excel because they have a geographically dispersed workforce. Regardless of location, employees can easily access Excel's8217;s ticketing system via the Internet.



According to Crow, the ability to automatically link files to customer accounts is an important feature of the software. 's8220;We can easily link drawings, spreadsheets, emails, devices, sensors, and reports to a customer's8217;s account. All of the tracked information about the customer, down to the serial number on a piece of equipment, is automatically linked to that customer. This capability saves us a tremendous amount of time and provides us with valuable information that is easy to access.'s8221;



About Soffront

Soffront Software Inc. has experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. With more than 2,500 customers worldwide, Soffront's8217;s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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