BeHomeWise Takes Home Innovative Housing Technology Award At 2005 International Builders Show



February 2, 2005 -- BeHomeWise, Inc. (BHW), the industry's leading system for business intelligence and Internet lead management, was recently awarded with a prestigious Innovative Housing Technology Award (IHTA) at the 2005 International Builders Show. The IHTAs - which are sponsored by TecHome Builder magazine, the National Association of Home Builders (NAHB), and NAHB Research Center - recognize significant advances by product manufacturers in technology development for the housing industry. The BeHomeWise Online Sales Counselor Edition won the top honors in the category of "Sales, Marketing and Customer Service Automation."

"The IHTAs are the Oscars, Pulitzers, and Nobel Prizes of our industry, and we are truly honored to receive this distinction," said Robb Cohen, President and CEO of BHW. "Everyone on the BeHomeWise team is committed to producing the very best lead management system on the market, and it is certainly gratifying to have our efforts validated by this esteemed panel of industry experts."

"The IHTA judges thoroughly reviewed product information submitted with entries and selected the most unique and valuable for recognition, using objective criteria," said John Galante, Vice President of EH Publishing, publisher of TecHome Builder magazine. "Judges included the CIO for a Top 10 homebuilding company, a highly regarded technology consultant to builders, and editorial leaders. BeHomeWise can be proud of its selection as an IHTA winner!" The BeHomeWise Online Sales Counselor (OSC) Edition is the industry's first product uniquely designed for builders that have dedicated Online Sales Counselors (OSCs) to respond to the leads they receive through the Web across all their communities. The system helps OSCs respond to requests, manage prospects from inquiry to close, conduct online marketing campaigns, and reduce the sales cycle by connecting customers to sales agents as quickly as possible.

Additionally, the OSC Edition has powerful reporting and data analysis tools, so managers can see where leads are coming from and which channels are producing the most profitable prospects. Optional edition components include custom e-marketing templates, expanded data analysis capabilities and automatic performance reports for executives.

"This award is not only a commendation of our product - it is an acknowledgement of the vital role that Online Sales Counselors now play in today's modern homebuilding company," added Cohen. "For too long, the management of online leads has been assigned to employees who were unable to do so in a professional manner. We are starting to see a shift in this trend, however, as OSCs grow into their new roles, and as sales managers place a higher priority on online leads."

For more information, visit www.BeHomeWise.com, or call toll-free (866) 246-6399.

About BeHomeWise
BeHomeWise is quickly emerging as the nation's leading system for business intelligence and Internet lead management for home builders. Founded and developed by new home sales expert, Robb Cohen, BeHomeWise offers Web-deployed prospect management solutions for converting prospective new home buyers into sales. The BeHomeWise software system, B-Wise, integrates leads from all of a builder's various marketing channels (including walk-ins, search engines, portals, Web traffic and Realtor referrals) and automatically prioritizes these based on who is most likely to buy. Today, BeHomeWise is used by dozens of home builders in the US and Canada, including Shea Homes, DR Horton and Comstock Homes. These companies, and others, have gained competitive advantages by enthusiastically adopting cutting-edge sales automation technology like that offered by BeHomeWise. Learn more about BeHomeWise by visiting www.BeHomeWise.com, or by calling (866) 246-6399 (866-BHOMEWZ).





BeHomeWise Takes Home Innovative Housing Technology Award At 2005 International Builders Show





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