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AntiAging Product Innovations Driving Growth of the 45 Billion US Skincare...

May 9, 2005 -- Powered by growth in anti-aging products, the otherwise mature and sluggish market for skincare products reached an estimated $4.56 billion in 2004. Benefiting from the market power of aging boomers, skincare manufacturers have a stable ground to build on, according to "The U.S. Market for Skin Care Products," (http://www.packagedfacts.com/pub/1073650.html)a new report from market research publisher Packaged Facts.



This current stability provides marketers an opportunity to develop emerging consumer segments and concentrate on innovation. The 2004 market already saw more than 500 new product introductions, with new delivery forms based on nanotechnology, polymers and collagen. Skincare marketers are also looking to the men and ethnic populations as growth segments.



"Logically, baby boomers are the core consumer for anti-aging skincare products, but we are seeing another trend. Younger consumers are taking better care of their skin and sooner," said Don Montuori, Acquisitions Editor for Packaged Facts. "Gen-Xers are taking steps earlier than previous generations to guard against premature wrinkles and more sun-damage. We feel there is more opportunity in preventive or early-action skincare."



The U.S. Market for Skin Care Products also notes that prestige skincare accounted for roughly 40% of the skincare market sales in 2004, while mass-market retail sales accounted for the remaining 60%. The introduction of upscale innovative products by mass-marketers is threatening the dominance of prestige brands. In 2004, both Procter & Gamble and Avon entered the prestige arena. With the line between class and mass fast disappearing, prestige marketers tried to retain their hold in the market with innovative product offerings and retail strategies.



The U.S. Market for Skin Care Products details new technologies and innovations that marketers are offering in skin care products. Profiled are top industry players along with consumer segments and brand share information. Growth projections and marketing insights are also provided.



Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1073650.html. It is also available at MarketResearch.com.



About Packaged Facts

Packaged Facts, a division of MarketResearch.com publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com or contact Irina Frukhtbeyn at 301-468-3650 x203, or e-mail protected from spam bots.

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