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Bling It Now Lets Mac Users Transform Product Images and Boost eBay...

Vertus, the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation, recently unveiled the Macintosh-compatible version of Bling! It, its deep-graphic image-editing tool that quickly and easily transforms product shots to create maximum online sales impact.

Since its initial launch, Bling! It users, even those without any prior image editing experience, have found that the software helps raise the achieved sales price of their products and increases the click-through-rate over standard thumbnail images. By giving product images a "shot-in-the-studio" look and feel, Bling! It creates images which attract more attention from buyers, helping sellers achieve higher prices for their products and move previously stagnant inventory. The software is available for live demonstrations throughout PMA 2008, January 31 - February 2, in the Vertus booth #T155.

By combining complex technology with easy-to-use tools, Bling! It empowers any user to strengthen and embellish product images thanks to capabilities previously available only to seasoned image editing professionals. With Bling! It, users can unlock their creative potential without having to master complex and intimidating image editing programs such as Photoshop. With just a few clicks and the guidance of Bling! It's intuitive balloon tips, users can seamlessly replace a standard image background with a more appealing backdrop and add features such as drop shadowing, highlight effects and logos. The sheer speed realized with Bling! It enables even the novice user to produce product images up to four times faster than with any previously available solutions.

"Bling! It enables anyone to create high quality product shots capable of competing with studio-shot professional product images. We've received numerous comments from customers that have "Blinged" their product shots, that they have realized as much as a 20% increase in their achieved product price," said James Carr-Jones, president and CEO of Vertus. "With businesses of all sizes and industries offering products through e-commerce outlets, the entrepreneur that makes the best impression online ultimately generates the most sales. Bling! It enables even the most casual seller to optimize potential revenue and increase profits by making products truly stand out from the ever-growing crowd without the need to master Photoshop or other complicated imaging programs."

For anyone interested in generating supplemental income online or through auction sites like eBay or Amazon, Bling! It provides the ability to create professional quality product shots that rival or surpass the competition. From the occasional eBay user to the small business looking to improve its website images and compete with larger rivals, Bling! It can improve product images making them standout from the competition, often helping to sell previously stagnant inventory.

"I recently downloaded the software and have been working on my images non-stop since then," said eBay India Power Seller Runa Laila, who operates the eBay store Hypnosis, which specializes in Indian clothing and jewelry. "In a rather short period of time, I am already seeing some of my items which were stuck with me for quite a long time getting sold off immediately upon uploading some beautiful photos recreated with the help of Bling! It."

Bling! It Features

Bling! It identifies and traces the key edges within an image to extract the product from its background, making this once complicated task as easy as painting by numbers. Users can select from a variety of professional backgrounds available in the Bling! It library or customize one, optimize the shot with a few clicks on the easy-to-use tools menu, and the new professional product image is complete. Bling! It also automatically optimizes an image size, resolution and data weight (kilobytes), for an e-commerce site or preset online auction sites.

With Bling! It's "Paint Away Viewer" feature, users see their product shot evolving in real-time. As the product is extracted and set into the new background, users are able to visualize the final image as it is created. The "Paint Away Viewer" also shows real-time edits, as users employ various image optimization tools available with Bling! It. With these tools, users can:

    Sharpen product appearance without hiding a product's characteristic imperfections

    Add drop shadows to provide a depth-of-field to the image

    Use the "Highlight Brush" to lift the image highlights to create a "shot-in-the-studio" feel

    Enhance product resolution independently from the background to make the product really stand out

    Embed a logo to make product shots even more professional

    Adjust the edge blending between the product and the background to preserve the warm feeling of a sweater or the furry softness of a teddy bear

    Customize the position, size and rotation of the product relative to the new background with the easy-to-use handling points

    Optimize the final image for use on various preset e-commerce sites such as eBay or Amazon

Bling! It was created as a cost effective alternative for the online seller and small business. With a suggested retail price of $49.95, the software is affordable for even the most casual user.

Bling! It can be purchased at Bling! It Home Page (http://www.blingit.us).

System Requirements

Previously available for Windows XP and Vista, the latest version of Bling! It is now available for the Macintosh operating systems. Minimum requirements are:

Mac

    PowerPC G4 or G5 or Intel processor

    Mac OS X v.10.3.9, or 10.4.9 or later

    512MB of RAM

    250MB of available hard-disk space

Windows

    512MB RAM

    64MB of video RAM

    250MB of available hard-disk space

    1,024 x 768 monitor resolution with 16-bit video care or more

    CD-ROM drive

    Internet or e-mail connection required for product activation

About Vertus

Vertus is the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation. Heligon's groundbreaking technology uses complex algorithms to mimic the way the eye and brain perform visual processing so that

complex shapes and colors can be recognized within images. Heligon licenses its technology to market leaders in industries including design and graphics, printing and video. More information on Vertus can be found at: Vertus Homepage (http://www.vertustech.com).

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