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Fannie May Candies Reopens Flagship Michigan Avenue Store in Time for...

8 a.m. The first 100 customers will receive a 8.5-ounce box of Fannie May'ss Limited Edition Eggnog Creams (Retail Value $9.99), a holiday best-seller. The new Sweet Home Chicago showcase store is four-times the size of the previous Fannie May Shop at the same location, and features an in-store theater facing Michigan Avenue that will allow passers-by to view chocolate hand-dipping, including ice cream bars, and strawberries.

Chicago, IL November 15, 2006 -- Chocolate-lovers visiting the Magnificent Mile have a new reason to smile this holiday season, thanks to Fannie May'ss newly remodeled and expanded flagship store at Michigan Avenue and Wacker Drive. The Sweet Home Chicago showcase, four times the size of the previous store, celebrates the time-honored confectioner'ss art in a fresh, contemporary setting, while paying homage to the company'ss over 86-year-old history.



The new flagship store reopens on Thursday, November 16 at 8 a.m. The first 100 customers will receive an 8.5-ounce box of Fannie May'ss Limited Edition Eggnog Creams (Retail Value $9.99), a holiday best-seller featuring an eggnog flavored cream center coated in snowy pastel and dusted with nutmeg spice. Five Fannie May Holiday Tidings Baskets (Retail Value $99.99) will also be awarded in raffles throughout the day.



Fannie May is honored to be at the center of so many family celebrations, said David Taiclet, CEO of Fannie May. We'sre excited to present a flagship store worthy of that loyalty in time for the holidays. This store is truly a showcase that honors the rich history and tradition of Fannie May, while inviting Chicago chocolate-lovers to enjoy the sights, sounds and smells of their hometown favorite in a big way!



Among the highlights of the 3,400-square-foot flagship store is an in-store theater facing Michigan Avenue that will allow passers-by to view chocolate hand-dipping, including ice cream bars, and strawberries. The demonstration area is designed to both entertain and educate chocolate-lovers on the confectioner'ss art. Freshly-brewed Fannie May Gourmet Coffees, Flavored Coffees and Hot Chocolate will be other new offerings.



Seasonal favorites including Eggnog Creams, Peppermint Creams, and Holiday Mint Meltaways®, along with Fannie May'ss best-selling Pixies® in a new collectible tin, and many other classic candy assortments, will also be featured at the flagship store. For history buffs, the flagship store boasts a Heritage Wall that traces Fannie May'ss Chicago roots which date to 1920, along with a collage of vintage photographs. Store hours are 8 a.m. to 9 p.m. seven days a week.



Chicago-based Hartshorne Plunkard Architecture designed the flagship store to create a warm, contemporary interior that encompasses Fannie May'ss red striped awning and other traditional brand marks. Design elements include terrazzo flooring in waves of green at the entrance that play-off the store'ss location on the Chicago River and transitions into the familiar Fannie May red and white stripe; suspended track lighting that follows the curve of a circular island candy counter; and, beautiful wood cabinetry and display tables and fixtures that create new and inviting product presentations.



Founded in Chicago in 1920 by H. Teller Archibald, Fannie May Candies operates 52 shops in four Midwestern states. The company offers more than 80 different kinds of chocolate candies, including Trinidads®, Mint Meltaways, Pixies and hand-picked assortments. Pre-packaged selections are also available at Jewel-Osco, Dominick'ss, select Walgreen'ss retail outlets, and other independent retailers, and at www.fanniemay.com. In May 2006, Fannie May Confections was acquired by the leading provider of thoughtful gifts, 1-800-FLOWERS.COM® (for more information, visit www.1800flowers.com). Fannie May continues to sell its chocolates through its retail shops and partners, as well as through its website and catalogs.

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