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Historical FMCG Product launch of India

June 27, 2005 -- Today after first 60 days of operation of McFills, it was an unforgetful moment for the management to note various achievements made by McFills, for the first time in the history of India. The country has seen a lot of FMCG players, big and small, launching their products. Few of the biggest companies have also not achieved the records as set by McFills, making McFills one of the rarest and probably the first company to: Launch 4 brands, 6 products nationally at one go; Cover almost all states of India in a span of just 75 days; Launch the most innovative range of snacks awaited by the industry and consumer since long; Launch the products and brands in the most exciting and innovative way; Availability at almost 120,000 outlets in just 75 days across the country;



As rightly said by the management of the company, "All these has been made possible only and only due to three reasons which indeed are nerves and backbone of our company: Dynamic, Enthusiastic and Agressive McForce; Strong Distribution Network; World class products, packaging & media;"



One of the senior manager of the company quotes "Our management has been one of the main source of inspiration to achieve these records. Company's support in terms of promotional Medias like Hoardings, TVC, Radio Jingles, Trade Fairs, POPs, Event participation, Consumer promotions, Retail promotions, etc. has helped us a lot to reach at this level".



Mr. Nimesh Shah, CEO of the company also thanks his work force for making this dream come true. He replies "The hardwork of McForce in terms of its sales efforts has really shown up. Entire country was closely witnessing our launch as it was one of the most agressive launch of the country. In next 10 days McFills will show up its presence in two more countries!"



McForce is assuring their management to add up more success stories in its books of records.

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