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McFills Available in more than 23 States of India

June 24, 2005 -- The most sensational launch of Indian FMCG sector(that of 4 brands of McFills) which was flagged off with Gujarat has further progressed into 23 States of India exhibiting overwhelming success and well acceptability in the consumers of India, making it India's fastest launch in FMCG snack food segment.



The extensive market promotion, well planned media roll out, excellent distribution network, professional and young "McForce" have made these things happened in just 60 days of launch. More with quality products, innovative packaging and taste that made overone licked the packs.



All the 4 Brands, NE Day, NE Time, NE Where and NE Way are presently available in SKUs of Rs.5/- and Rs.10/- serving 6 different products. The products have been well received and all the products are showing performing at their best with acceptability at the peak level. The product range like Pizza Triangle, Hot N Sweet Kones, Sweet Filled Vanila Squares, Cheese Filled Waves and Spicy Mint Chips are performing very well.



The products shall be soon available in all States of India. The total outlet base of the company is around 110,000 retails and the company is expecting to double its outlet base in coming 30 days; again creating a record and achieving a landmark.

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