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McFills Launches Most Innovative Snack Foods in India



May 10, 2005 -- Launching yet another snack in a market chock-a-block with n number of brands, requires guts or creativity or innovation or a unique product. And if early indications are anything to go by, McFills seems to have it all.



Says Manish Patel, its market-savvy Managing Director: "As we are a new entrant in a market already having several established brands, it becomes imperative to differentiate ourselves from the rest, on as many counts as possible. And we are not taking any chances. Which is why we are launching a complete range of unique products, in unique shapes, in unique tastes, in unique pyramid packing, in unique dispensers... all first of their kind, in India."



Says R.S. Patel, McFills' Chairman: "As these snacks can be had any time, anywhere, in any way, on any day, it made sense to call them: NE Time, NE Where, NE Way and NE Day. A major plus, is that these modestly-priced sweet and savoury treats, are all non-fried ready-to-eat snacks. The unique technology adopted, enables us to provide healthy snacks in appealing Indian tastes. After all, the consumer deserves it." More value-addition comes from ingredients specially developed by international suppliers of repute. The product range and have been finalized after conducting extensive market research. Stringent, computerized quality control methods have been adopted for consistency, hygiene and recipe management.



McFills' confidence in their products (...and themselves!) has made them set up a state-of-the-art plant, designed by three technical collaborators from Europe and USA, at an initial investment of Rs.1 billion (around $ 20 million). The Company is going in for a simultaneous launch in both the domestic as well as export markets. With an intention to establish a national presence, within the next two months. A sound distribution network has already been established for this purpose.






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| Kanto | Erik Kanto | |




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