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Merchant4.com A New Online Shop for Affordable Cutting EdgeIndependent...

No matter the recession talk, there are two things people will always need to do: buy a gift for someone and pamper themselves somehow, some way. Which is why the folks at Merchant No. 4 (http://www.merchant4.com) have one goal in mind: to sell beautiful design objects from independent designers that are unique and affordable, all in one easy-to-use online shop.

Merchant No. 4 was launched as a sister company to RAY20 - the independent furniture and lighting design showroom. Unlike RAY20, which carried high-end luxury design, Merchant No. 4 promotes a more affordable type of high-end design by working closely with independent craftsmen and designers from around the world.

The end products are indelible: hand-crafted wood card cases; cups and trivets from Asahikawa; Japan craftsmen; purifying white charcoal goods from Sort of Coal (Denmark); exclusive limited edition ceramics from artist, Emogayu; tableware; and much more!

With prices ranging from $9 to $195 (the average ticket price is $30), merchant4.com will continue to evolve its online collection with beautiful, meaningful objects that are sweet on the wallet.

Up next for merchant4.com A limited edition collaboration with leather carry goods guru, Makr (http://www.makr.com), and an online wedding registry. Details coming up soon!

For more information about Merchant No.4, please visit http://www.merchant4.com, email Cheri Caso at cheri(at)merchant4.com or call 212.925.2235.

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