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Music Retailer Makes Music More Accessible With New Campaign

Karacha.com the online destination for quality musical instruments and accessories, has launched a new initiative to make music more accessible to children through its 'sMusical Money's campaign.

Musical Money works through individuals shopping at Karacha.com receiving a Musical Money point for every pound spent with the retailer, these points can then be donated to a school of their choice and exchanged by the school for instruments and accessories such as a saxophone (http://www.karacha.com/altosaxophone) or clarinet (http://www.karacha.com/clarinet).

There are a wealth of products available to schools through the scheme including clarinets, guitars and violins (http://www.karacha.com/violins) as well as music stands, strings and sheet music.

Examples of how points can be redeemed include:

1 x Archetto violin = 700 points

1 x Carmichael Alto Saxophone = 2300 points

5 x Mix and Match Music Stands = 550 points

5 x Packets of Violin Strings = 250 points

1 x Ex Demo Clarinet = 500 points

1 x Karacha 's189; Size Classical Guitar = 300 points

Adam Ewart, Managing Director of Karacha.com said: The launch of Musical Money is a really great way for schools to boost their musical departments, not only can they receive free musical instruments from members of the public that donate their points but when schools themselves order products from the website they will also receive points, meaning they can get even more for their money.

Karacha.com offers musical instruments and accessories, lessons and advice for beginners and experts alike selling quality yet affordable brands such as Archetto and Carmichael.

The website features video demonstrations of a variety of instruments, enabling potential customers to see the instruments, and hear the sound quality, before deciding whether to purchase. Video tutorials are also available, and can be used to complement the learning process for budding musicians.

Schools can register to receive Musical Money points at Karacha.com or by calling 0845 200 83 43.

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