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Privacy Matters Reminds Consumers About the Dos and Dont of Password...

Privacy Matters (SM) (http://www.adaptivemarketing.com/ap9/privacy-matters.asp), prompts its members and all consumers alike to create safe passwords for their online accounts. The damage an online hacker can do to someone's life once his or her password has been decoded is infinite.

These hackers don't even need high-tech tools to guess the passwords. Once they have access to a computer, all the stored files and family photos can give them the clues to simply guess by trial and error. That's why Privacy Matters (http://identity.privacymatters.com):

Do:

-- Create an atypical mix of characters. The possibilities of creating a unique password are endless. Choose a sonorous word, or perhaps one in another language, and change it by replacing letters for special characters such as %, @ or &. Adding a couple of uppercase letters will also make it more difficult to decipher.

-- Use a pass phrase. If a made-up word isn't easy to remember, try using the first letter from each word of a sentence. Think of a famous line from a movie, a poem or a song. For example, "Say hello to my little friend," from the 1983 movie "Scarface," will be something like: shtmlf1983. To make it more difficult to decode, use some other tips from this list: !f1983 or 19!f83, etc.

-- Create different passwords. Ideally, online travelers should have a different password for each application or site, especially for those that involve financial and personal information. The longer the password, the more time hackers have to spend decoding it, suggests Privacy Matters (http://www.privacymatters.com). With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as Privacy Matters.

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