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Research and Markets Soft Drink Companies Launch Brand Extensions...

June 24, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c19649) has announced the addition of The Juice Market Outlook to 2008: NPD strategies and new growth opportunities from health to their offering.



Carbonates, once the star performers of the soft drinks market, are slowing down in value and volume growth as consumers turn to healthier drinks such as juices, which will experience strong growth, regarded as a more natural and 'guilt-free' option.



The Juice Market Outlook to 2008: NPD strategies and new growth opportunities from health is a management report analysing successful NPD strategies, new growth and profit opportunities across 10 countries in the juice markets of Belgium, France, Germany, Italy, Japan, Netherlands, Poland, Spain, UK and USA.



The report offers insider information through detailed case studies, revealing best-practice examples from start-ups to niche and multinational players in the juice market: Minute Maid, Del Monte, Ocean Spray, Tropicana, Welch, Feel Good Drinks and RDA Organics.



This new report will provide you with:

- Value and volume breakdowns of the pure juice market from 1998 to 2004 with forecasts to 2008.

- Best practice strategies of the top 5 juice market leaders in Belgium, Germany, Japan, Spain, UK, and USA such as Hero AG, Gerber Foods Soft Drinks Ltd, Kirin Tropicana and Eckes AG.

- New product development trends currently affecting the juice market such as ingredients which add value, launching limited edition products and the next big 'thing' in juice: pomegranate.

- The findings of interviews with key executives in innovative soft drinks companies such as Ocean Spray and Belvoir.

- An Industry opinion survey of senior level executives in the soft drinks industry in the UK, Europe, Eastern Europe, Asia Pacific, US and South America.



Key findings of this new report:

- Enjoyment, more than health, is the primary driver behind the soft drinks market according to 80% of industry executives.

- In an attempt to re-invigorate the carbonated soft drinks sector, many companies are launching brand extensions with fruit flavors to follow the success of the juice category.

- Germany is predicted to maintain its dominance of market value in pure fruit juice reaching $5,278.5m in 2008.

- By 2008, overall juice market volumes in the 10 countries analysed are expected to reach 20.1bn litres, a growth of 9.7% by 2003 and 17.2% since 1998

- PepsiCo's non-carbonated beverages grew almost 8% in the fourth quarter of 2004



The answers to your questions

- What are the reasons behind the slow growth in the carbonated soft drinks market compared to the fast growth juice market

- What will be the next big flavour trend following the recent success of cranberry

- What are the key success strategies for the market leaders in countries such as Spain, Germany and Japan

- How has Tropicana further developed its leading position and how will this continue over the next year

- What are the potential growth opportunities for organic juices

- Which sectors have witnessed the strongest growth in your region in the past 12 months



Contents inside this report are entitled as follows:

The juice market overview

Focus on pure fruit juice

Identifying market leaders and best-practice strategies

Market trends and NPD

Industry opinion survey and conclusions: Where next for the juice market

Appendix

List of Figures

List of Tables



For more information visit http://www.researchandmarkets.com/reports/c19649



Laura Wood

Senior Manager

Research and Markets

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Fax: +353 1 4100 980

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