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Research and Markets (http://www.researchandmarkets.com/reports/c24254) has announced the addition of Women''s Fragrances - UK to their offering



The market for women's fragrance has grown by 15% between 2000 and 2004. Growth has been confined mainly to the fine fragrance sector, which grew by 18% over the review period while the much smaller mass fragrance sector is up 6% since 2000.



Over the past five years, new fragrance launch activity has been accelerating within the prestige sector, with most brands launching in the autumn in the run up to Christmas and a smaller peak in the spring. With so many new launches, there are fewer blockbuster launches and an increasing number of limited edition and flanker brands.



Pooling together the most innovative consumer research and latest market trend analysis, our new report offers you all the insight and inspiration you need to comprehensively understand the market and to design intelligent, targeted and profitable marketing strategies. Use our research to:



- Track the market's size, segmentation and all its driving forces



- Investigate consumer attitudes towards buying women's fragrances, discovering the key target audiences and how to reach them with the most effective marketing messages



- Learn about new influences in fragrances



- Discover how to promote fragrances outside of Christmas



- Pinpoint market potential before your competitors



- Gain valuable insight into how fragrance purchase is affected by the demographic background of shoppers



- Understand how discount retailers and below the line promotions influence the women's fragrance market



Companies Mentioned:



Avon

Chanel

Este Lauder

Givenchy

Guerlain

Kenneth Green Associates

L'Oral

LVMH-Dior

Procter & Gamble

Unilever

YSL Beaut



For more information visit http://www.researchandmarkets.com/reports/c24254



Laura Wood

Senior Manager

Research and Markets

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Fax: +353 1 4100 980

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