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United Feather Down Shows That Value is the New Luxury

In challenging times, nothing counts as much as experience. United Feather 's38; Down draws upon eight generations of experience in the bedding industry to create a line up that achieves that delicate balance between high-quality bedding with value pricing, for the upcoming New York Home Fashions Market (September 14 to 18). United Feather 's38; Down shows that luxury and value are not mutually exclusive.

Since 1797, when United Feather 's38; Down was founded, eight generations of owners within the same family have witnessed more than 200 years of economic fluctuations. Consistently during that time, the company has cultivated relationships with the finest raw materials suppliers in the industry. No one knows how to source, procure and combine the best raw materials to create a bedding masterpiece fit for any economy, than United Feather 's38; Down.

It'ss that feeling of luxury every consumer desires, and the true feeling of luxury is found in the finish of a chosen fabric and the right blend of filling materials, says Bob Hickman, Senior Vice President of Sales and Marketing, United Feather 's38; Down. But it goes so far beyond fabric and fill. Our entire process of innovation that leads to proprietary, patented bedding products, the long-standing relationships we have with our suppliers to source the finest quality raw materials adds up to a reputation for providing true value, true quality that lasts over the long term.

The product focus for market week centers on collections United Feather 's38; Down has assembled that provide high value without sacrificing luxury and performance. Of special interest are the value-oriented retails on United Feather 's38; Down'ss award winning personal comfort pillow collection, most recently featured in the May 2009 issue of Ladies's Home Journal. The new designs are made from 300 thread count damask stripe cotton and Eco-Harmony's8482; an extra-fine denier down alternative fill made from recycled poly. Styles include:

The Personal Comfort collection includes a Side Sleeper's8482;, Back Sleeper's8482;, or Stomach Sleeper's8482; Bed Pillows designed specifically for proper neck alignment and comfort for the different sleeping styles. Delivering versatility, functionality and choice, the Voyager Bed 's38; Body pillow is a dual chamber pillow that converts to a 56-inch body pillow--literally two pillows in one. The Pillow Top pillow, true to its name, provides the same balance of comfort and support in a bed pillow as found in a pillow-top mattress. For those who like to stack their pillows, the Grand Resort pillow made with either a single or tri-chamber construction that delivers a level of support equivalent to that of two pillows.

Consumer reviews for these pillows and all of United Feather 's38; Down products are not only sprinkled with exclamation points of approval, but also discuss the great value associated with buying a high-quality, well-designed bedding accessory.

Media Event

At 11 a.m. on Monday, September 14, United Feather 's38; Down will announce a revolutionary new licensing agreement with an historic business partner that will help introduce our luxury bedding in a cross-marketing venture truly innovative in the bedding industry. The press conference will be held in our New York product showroom (1071 Avenue of the Americas, Suite 200, New York, N.Y.). Our industry experts will also be available to discuss trends in bedding and tips for a better night'ss sleep. To RSVP for the media event, or for more information please contact Tracy Miller by calling (847) 296-6500. The showroom will be open to the media on Monday, September 14th from 11 am to 2 pm for product tours or by appointment throughout the week from 9 a.m. - 5 p.m.

About United Feather 's38; Down

Founded in 1797, United Feather 's38; Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company'ss unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials. For more information about United Feather 's38; Down, log on to www.ufandd.com, or call 847-296-6500.

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