BMW Unveils New Advertising Campaign for BMW Performance Driving School



With a new campaign featuring offbeat characters from driving lessons past, BMW of North America will encourage drivers to consider how times have changed since their first lesson -- and who taught them. With elements such as an independent, non-branded micro-site and viral videos, BMW of North America tackles more than just what car to drive as it launches "Relearn to Drive," a creative campaign for the BMW Performance Driving School in Spartanburg, South Carolina, with Austin-based GSD&M. The campaign aims to bring the BMW Performance Driving School to life by posing the question, "Who taught you to drive" The campaign will drive people to visit



BMW Unveils New Advertising Campaign for BMW Performance Driving School