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Product Analytics Provides Compelling ROI



Glassbeam announced today that a leading research firm sees immediate and compelling ROI for manufacturers and software companies looking to analyze their operational data, such as log files and configuration files, from customer locations.



The report from Aberdeen Group research notes that companies gathering operational data and analyzing the information have had a 6.3% increase in contract renewal rates and 7% increase in service revenues.



We were getting tons of data from our products, but the structure of the data made it very difficult to analyze and correlate, said Chris McBride, senior vice president, global customer operations at BlueArc Corporation. With the help of product analytics, I will be able to handle more customers in a quality manner with better tools and be equipped with better information. With better analytics we can identify issues before they become problems, proactively contact customers and resolve potential situations, thereby avoiding support calls before they ever surface. That will greatly help us to drive efficiency and increased customer satisfaction in the service organization.



Gathering real-time information from devices worldwide and understanding the various metrics and usage components, without an automated tool, is onerous and time consuming. Glassbeam'ss product analytics, delivered using an on-demand software-as-a-service(SaaS) subscription model, helps manufacturers realize immediate ROI across their support, services, product and engineering organizations by mining product operational data from their customer locations.



In times of tight budgets, customers tend to invest more in solutions that offer a tangible and immediate ROI.



Analytical tools, such as product analytics, are becoming a must have for Best-in-Class companies looking to drive additional value from real-time data acquired from their devices and software applications, reports Sumair Dutta, senior research analyst at the Aberdeen Group. Leading companies such as BlueArc are modeling an ROI of 25% savings on service costs and a 10x return on investment by using the intelligence gathered from product performance data and by sharing this information across all functional realms in the organization including engineering, marketing, services and support. As such, these organizations are looking to better understand their customers's needs and tailor new products and services to drive new business opportunities.



Glassbeam'ss technology enables hardware and software manufacturers to mine the massive quantities of product operational semi-structured data, such as log data, contained in any computing device or software. The solution converts the product operational data into actionable information using a unique technology that scales to analyze terabytes of data using next generation data warehousing techniques.



The Glassbeam solution is applicable to companies across multiple verticals such as software, servers, storage, networking, telecom, medical devices, energy and industrial sectors.



By monitoring performance attributes and trends on how our products are being used, we can develop new products and features that fit the exact needs of our customers. With improved visibility we can also offer tiered products for different markets as we can ascertain what to include or what to take out and how that will impact the capabilities of our product, said Katrina Bell, senior product manager at OptiMedica.



A complete copy of the report is available on the Aberdeen Group (http://www.aberdeen.com/summary/report/perspective/6164-AI-product-analytics-service.asp) website.



About Glassbeam (http://www.glassbeam.com)


Based in Sunnyvale, Calif., Glassbeam is the first company to provide an on demand solution for product analytics - an automated, highly visual business intelligence solution to help equipment manufacturers and software companies unlock the business value of operational data such as log files, configuration information, system and statistics logs and various other semi-structured data. To learn more visit http://www.glassbeam.com.






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