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Reference Manager from Boulder Logic Now Available on Salesforce.coms...

Boulder Logic, the customer reference specialists, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Boulder Logic Reference Manager for salesforce.com'ss AppExchange. Boulder Logic Reference Manager provides an effective way to encourage and manage the use of client testimonials in order to increase market credibility and accelerate sales cycles. Boulder Logic is immediately available for deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce 's8217;06, salesforce.com's8217;s User and Developer Conference.



Boulder Logic Reference Manager is a on-demand Web application designed specifically to address the common challenges of implementing a customer reference program including motivating sales to nominate customers, securing internal and external approvals, capturing success story details, keeping customer preferences up to date and tracking and reporting on reference usage. It includes advanced search, specialized workflow and program monitoring features, plus a simple way to facilitate customer-to-prospect interactions and create a single location for sharing all types of customer reference deliverables.



's8220;Customer references are essential in today's8217;s selling environment to build market credibility and reduce perceived buying risk,'s8221; said Joshua Horwitz, president of Boulder Logic. 's8220;We are excited to bring these specialized capabilities to salesforce.com customers. The tools we's8217;ve found in AppExchange have made it possible for us to exceed the expectations of our clients who are already salesforce.com customers and bring to market a solution that really maximizes the value of both applications.'s8221;



's8220;Boulder Logic's8217;s application is a natural complement to Salesforce,'s8221; said Matt Holleran, vice president, AppExchange partners, salesforce.com. 's8220;When we'sve reached out to our clients to see what additional on-demand applications they want, tools related to customer satisfaction have come back high on the list. The ability to leverage satisfied customers in a reference program can have a great impact on sales and marketing success. The Boulder Logic Reference manager application is a terrific example of a specialized tool for this purpose.'s8221;



Boulder Logic Reference Manager for AppExchange is one of more than 375 applications now available on the salesforce.com AppExchange, the world's8217;s first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.



Apex is salesforce.com's8217;s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's8217;s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com's8217;s own developers.



About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit www.boulderlogic.com.



About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's8217;s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com's8217;s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com's8217;s industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com's8217;s world-class training, support, consulting and best practices offerings.



As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol CRM. For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.



Salesforce.com is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of, salesforce.com Inc., San Francisco, California. Other names used may be trademarks of their respective owners.



Media Contacts:

Gordon Evans

Salesforce.com

415-536-7608



Christy Kemp

Boulder Logic

303-394-9939

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