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Ron Friedman Joins DataDelta Board of Advisors



January 28, 2005 -- DataDelta, Inc. (www.DataDelta.com) today announced that industry veteran Ron Friedman, former President and Chief Operating Officer of data quality industry leader Group 1 Software, has joined DataDelta's Board of Advisors.



"Ron was a central figure in leading Group 1 Software's successful growth from a relative unknown to become a leader in the data quality industry, culminating with its acquisition by Pitney Bowes last year. His experience of over 30 years of direct sales, sales training, sales management and general management expertise will provide tremendous value in helping to guide DataDelta's growth. Ron's accomplishments are deeply respected in the industry, and I'm honored that he has chosen to participate in DataDelta," said Ed Allburn, DataDelta's president and CEO.



Ron oversaw Group 1's initial public offering, directed international expansion and acquisitions, and grew annual revenues to over $100M. During his tenure Group 1 Software won numerous industry awards and was recognized as one of the top 100 software companies in the world.



"DataDelta's new technology fills a unique need in the industry, both in the US and abroad," said Mr. Friedman. "At this point in the continuing evolution of corporate awareness of the importance of secure, accurate data, Ed and DataDelta bring innovation and understanding to this crucial asset. I look forward to working with Ed and the other experts who make up the company's Advisory Board. I believe that by combining my experience with theirs, the success of this venture will be secured."



DataDelta's patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) de-duping systems for building a "Single Customer View" - a critical component for applications such as Customer Relationship Management (CRM), 1to1 Relationship Marketing, fraud detection/prevention, corporate compliance, Homeland Security and others. DataDelta is unique in that it enhances, not replaces, existing CDI and de-duping solutions such as Oracle's Customer Data Hub, Firstlogic, Trillium Software, Ascential, Acxiom, Experian, DataFlux and others. "DataDelta works like an auto shop's analysis computer for fine-tuning car engines, but our tool is used to fine-tune the business rules for match engines," explained Allburn. DataDelta is currently in talks with angel investors to raise its first round of funding.



About DataDelta:

DataDelta's patent-pending technology maximizes the match accuracy of current Customer Data Integration (CDI) de-duping systems for building a "Single Customer View". DataDelta accomplishes this by providing the world's only analysis tool for scientifically isolating and quantifying "Business Rule Butterfly-Effects" for users to precisely analyze the impact of matching business rule refinements on the entire data warehouse. For more information, contact DataDelta at: http://www.DataDelta.com



DataDelta and Business Rule Butterfly-Effects are trademarks of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.






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