Embarrassment A Driving Force Behind Foot Care Product Sales

Experts agree that embarrassment and ways to prevent it are important underlying motivations for social behavior - including purchasing decisions. While it has many sources, issues related to personal appearance are at the top of the list of its potential causes for most people.

In the field of foot care, podiatrists and other experts are acutely aware that unattractive feet can cause significant emotional angst, driving those embarrassed about their feet to seek a solution. Dr. Nicolas Romansky, a Pennsylvania podiatrist, says that he commonly sees patients who hide their feet out of embarrassment. He says, "There's a psychological overlay to foot problems, especially with toenails."

Dr. Romansky says the distress resulting from unattractive toenails can be so extreme, he's had married patients who refused to allow their spouse to see their feet for years, sleeping and even having sex with socks on in order to keep their feet hidden.

Carol J. Buck, CEO of Xenna Corporation (www.xenna.com), a company that sells foot care products, hears about unattractive feet on a daily basis. Buck says, "Thousands of men and women avoid trips to the beach or pool because they're embarrassed by the appearance of toenails or rough, scaly heels."

Though women have long been known as the primary consumers of sandals and open-toed footwear, men are catching up. A recent "Morning Mindbender" quiz question from radio WINCFM in Winchester, Virginia, underscores the point: "8 in 10 women will not get romantic with a man for this reason." Answer "Ugly feet."

More than ever, clear, healthy-looking toenails and soft, smooth feet are essential to feeling confident -- especially during warm weather.

Buck says, "For many with unsightly feet - either due to dry, cracked heels or discolored toenails - Xenna's topical, exfoliating products are a major breakthrough. NonyX Nail Gel (www.nonyx.com) contains a patented ingredient that softens and breaks down keratin debris, the cause of discoloration under toenails, and our CalleX Ointment (www.callexointment.com) exfoliates and moisturizes thickened and dry, cracked skin on heels, soles and toes."

NonyX Nail Gel was developed to provide a unique, natural solution to the problem of yellow, dark or discolored nails, especially toenails -- a problem that becomes more common as we age.

Dave Van Doren is one of many individuals who've experienced first-hand the psychological impact of having unattractive feet. He says, "Unsightly toenails were a never ending source of embarrassment. The brownish yellow and thick toenails stood out and I hated them. After using NonyX ... I noticed a considerable improvement of my toenails. ...and now after many years of use the nails are completely clear and a once or twice a week usage appears to keep it that way. We are in Florida now and I couldn't be happier wearing sandals and walking on the beach. I truly have toenails like a model."

For those too embarrassed by dry, cracked feet to wear sandals or strapless shoes, Xenna's acid-free, diabetic-friendly CalleX Ointment offers a fast-acting way to get feet ready for summertime. The natural enzymes in CalleX Ointment quickly thin and soften hardened, thickened skin and remove dry, cracked or scaly buildup. Used by podiatrists but also sold in the foot care section of chain drugstores and mass retailers, CalleX Ointment moisturizes and smoothes dry, cracked feet.

NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Duane Reade, HEB, BI-LO, Meijer, Giant Eagle and Food City grocery stores, ShopKo, Kerr Drug, Snyders and most Medicine Shoppes.

CalleX Ointment can be purchased in the foot care section at Rite Aid, Walgreens, Wal-Mart Supercenters, CVS, Duane Reade, Longs, Kerr Drug, HEB, Giant Eagle, Snyders, BI-LO and most Medicine Shoppe pharmacies.

Online, both are also available at http://www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email customerservice@xenna.com. View their press page at http://www.xenna.com/info_pressreleases.html

Embarrassment A Driving Force Behind Foot Care Product Sales

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Embarrassment A Driving Force Behind Foot Care Product Sales

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