Geoff Ficke, President of international marketing and product development firm Duquesa Marketing, announced today that his firm has been retained to research, develop and market launch a
new cosmeceutical anti-aging skin care regimen.
Sloan Cosmeceuticals approached us with a concept, said Mr. Ficke. We were cautious, as there is very little that is really new in skin care, and a lot of replication in that market. What
we saw and experienced was stunning. Mrs. Sloan has identified a truly breakthrough compound that is all natural, rare, gives an immediate and visual benefit and is demonstrable.
We had interviewed so many companies seeking the right partners for commercialization of our concept, said Patty Sloan, President of Sloan Cosmeceuticals. When we met with Geoff and Nancy
Ficke we knew we had found exactly what we needed. Their creative marketing and branding skills were perfect for our needs.
The anti-aging market runs the gamut, from low-end placebo'ss to over priced, over-hyped celebrity endorsed Botox-like serums, said Nancy Ficke, General Manager of Duquesa Marketing.
Patty Sloan has identified a truly stunning opportunity. Every element that is needed to succeed in this cluttered, segmented marketplace is inherent in her anti-aging range.
Duquesa Marketing is a branding, marketing, sales, and funding consulting firm with over 35 years of expertise in the consumer products area. The firm plans to launch the Sloan
Cosmeceuticals brand at the Cosmoprof trade show, Bologna, Italy in April 2008.