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Murad Environmental Shield Fights the Battle Against Skin Irritants...

Sun, smoke, smog just a few of the damaging environmental factors that wreak havoc on your skin every day, causing various skin conditions such as hyperpigmentation, age spots and wrinkles.

To repair and prevent the harmful effects of environmental exposure, Dr. Howard Murad identified the need for a product line centered on Vitamin C, a powerful antioxidant that provides a barrier against environmental pollutants. Murad's Enviromental Shield new collection is a line of skincare products featuring Vitamin C as well as a patented, collagen-enhancing complex to work from the inside and out to repair and prevent the aging effects of environmental exposure.

"Since there is a limit to how much Vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin," explains Howard Murad, M.D., dermatologist, CEO and founder of Murad, Inc. "Applied topically, Vitamin C benefits the skin by preventing water loss and keeping the skin moisturized and supple. It promotes elastin and collagen, which are the main building blocks of the dermis and give the skin strength and resiliency. It also neutralizes damaging free radicals, which can cause premature aging, and increases the effectiveness of a topical SPF, protecting the skin from the sun's harmful rays."

The New Environmental Shield line includes seven products that work together to repair the skin and prevent further damage:

Essential-C Cleanser (http://www.murad.com/ibeCCtpItmDspRte.jspsection=10293&item=12182&JServSessionIdroot=kwdwa9vju1.oQ5MnkjHcALJmQ5Go6XNr3CLbx0Pa0--&minisite=10020)

A moisturizing skincare cocktail infused with orange and coneflower extracts to hydrate and condition the skin. Witch hazel helps to minimize pores and sodium PCA, a naturally occurring skin moisturizer which helps prevent skin dehydration.

Essential-C Daily Renewal Complex (http://www.murad.com/ibeCCtpItmDspRte.jspsection=10294&item=12196&minisite=10020)

This patented gel formula combines glycolic acid with 2% hydroquinone to effectively fade age spots, freckles and hyperpigmentation for more even skin tone, clarity and brightness. Licorice and allantoin alleviates redness and inflammation.

Lighten & Brighten Eye Treatment (http://www.murad.com/ibeCCtpItmDspRte.jspsection=10295&item=12204&minisite=10020)

A unique eye treatment infused with caffeine and tiger's herb to increase elasticity and firmness as well as shorea stenoptera butter, which delivers intense hydration to soften fine lines for a luminous glow.

Essential-C Day Moisture SPF 15 (http://www.murad.com/ibeCCtpItmDspRte.jspsection=10295&item=12172&minisite=10020)

This ultra-rich formula features shea butter, an emollient derived from the karite nut, to drench the skin in moisture while antioxidants such as Vitamin A and E fight and repair free radical damage. This moisture treatment is infused with extracts of grapefruit, orange, geranium and lavender to soothe dry skin during the night when skin repairs itself the most.

Vitamin C Infusion Home Facial Kit (www.murad.com.

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